Murad Begins International Expansion with New Acquisition

Murad Skin Care announced that it has completed the acquisition of its long-term distribution partner in the United Kingdom. The acquisition provides Murad with an opportunity to directly manage its business in professional channels across the UK. This also provides the company with a strategic foothold for its planned expansion of existing operations in Europe. “When we began in 1989, our most intense efforts were focused on opportunities to expand our sales close to home with North America as the major market for high-performance skincare products,” says Richard Murad, global general manager of Murad. “Twenty-five years later, the entire world is eager to experience the results our brand delivers. While we have a presence in more than 40 markets worldwide, with the acquisition of a UK distributor as our European hub and the planned acquisition of a Hong Kong distributor who can provide us with a robust presence in Asia, we are making a major strategic investment that will dramatically expand our ability to reach consumers who are eager to transform their skin with Murad skincare.” Additionally, Murad will be increasing its overall investment in the UK to fund strategic expansion in established prestige channels, which include John Lewis, Debenhams, House of Fraser, Urban Retreat at Harrods,, and select professional doors. Says Richard Murad, “We are eager to work directly with each of them and welcome them to our family.”

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