In 2019, the Global Wellness Institute revealed that the physical activity economy is now valued at $828.2 billion. To capitalize on this rapidly-expanding market, one must first understand what people are looking for surrounding their sports and recreation activities, as well as their fitness ventures. As people across the globe flock to gyms and fitness centers to successfully complete their New Year’s Resolutions, Retro Fitness (multiple locations) took it upon themselves to determine what gym-goers really want from their facilities and gym memberships. The fitness franchise partnered with Net Conversion, a digital marketing and analytics agency, to survey men and women of different ages, regions, and financial backgrounds to uncover what really matters to them about going to the gym.
Unsurprisingly, the most popular reason people join a gym is to stay fit (70 percent), closely followed by being health focused (69 percent). 83 percent of respondents said their physicality has improved as a result of working out. The water fountain was the most used amenity among respondents, followed by showers and bathrooms, then towels.
Additional questions asked include what motivates you to join or go to the gym, what aspects of your life has working out improved, what’s your perception of a typical gym, what are the most important amenities when selecting a gym membership, and more. Take a look at the results below: