Noel Asmar Introduces Equestrian Collection

Asmar Equestrian Merino Wool Polo Asmar Equestrian Merino Wool Vneck in ScarletNoel Asmar recently introduced its Asmar Equestrian collection to the hospitality industry, which revolutionized the equestrian world with their “style in and out of the ring” campaign. Inspired by riders and the equestrian lifestyle, the collection includes outerwear and riding breeches pieces, which feature modern elements that can be worn to work and out on the town. The collection also includes a variety of products in merino wool fabric, known for its ability to regulate natural body temperature and wick moisture away from the body. Says Noel Asmar, CEO and lead designer of the brand “Our design philosophy is to think about every moment of the experience and create styles that result in greater efficiency and a nicer experience on several levels.” 

For more information, visit

Suggested Articles

The new leadership appointments are expected to accelerate the company's business transformation and growth plans.

The LA social scene is heating up with the debut of Remedy Place, a wellness club founded by Jonathan Leary, M.D.

Jeff Kuster begins his role in February at the Canyon Ranch headquarters in Texas, and will spend extensive time across the brand’s portfolio.