NovaLash Names Third Annual LashOff Winners

Bianca MartinezKarlene SmithNovaLash, a global distributor of eyelash extension products, announced the winners of their third annual LashOff contest, which ran from Nov. 1 to 31. The contest had two categories: Lash Artist of the Year, which comes with $10,000 in awards and prizes; and Fans' Choice Winner, which gives away a $5,000 prize package. For 2014, Karlene Smith, owner of Lifestyles Massage and Skin Care (Bellingham, WA), was been named Lash Artist of the Year, who won due to her dedication to a superior NovaLash application technique. Also awarded was Bianca Martinez, proprietor of Yuma, AZ, who was selected as the Fan Favorite through a Facebook-based contest that allowed fans to vote for their favorite before and after lash extension photos. “Selecting the winners of our third annual contest was the toughest decision we’ve had to make, says CEO Sophy Merszei. “We have never had more entrants to our contest, nor have we ever seen such a variety of lashing style and finesse. I am truly thrilled to see how many talented professionals have taken up this lucrative beauty career.”

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