OM4 Names New Global Director of Education

OM4, a men’s grooming products company, has announced Joanne Berry as its global director of education. Berry brings more than 25 years of international luxury and medical spa industry experience to OM4. As a native of the UK, she trained extensively in Europe and holds accreditation in beauty therapy, aromatherapy, and esthetics. Her previous experience includes serving as education manager with the Steiner Day Spa Division in San Diego, where she conducted extensive training and product seminars. She also gained broad operations management experience overseeing spa services on 125 cruise ships with Steiner Management Services. “I am delighted to be working with Joanne,” says founder and CEO Mike Bruggeman. “Her vast network and experience in the spa and wellness industry and her ideal blend of spa operations and training knowledge will play an important role in ensuring that OM4 continues to offer results-oriented trainings that combine leading-edge products with spa practices.”

Berry also created an online business program for Bellus Academy, which is the current curriculum, as well as launched Spa Remedies, which is a spa consultancy company specializing in education, operations, and recruitment. She currently serves on numerous industry boards, including the Global Wellness Institute’s Wellness for Cancer Initiative and is a co-chair for its Women in Leadership Initiative. “I am excited to start a new challenge with OM4 and look forward to working with the team,” says Berry. “I am fortunate to be joining such a respected company that prides itself on top quality products and service.”


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