OPI recently announced a nail brand ambassador partnership with celebrity nail artist, Tom Bachik, one of the most sought-after nail professionals amongst the nail and fashion category and A-list celebrities. Bachik will work with OPI's education, product development, digital, social and influencer marketing teams to create fashion-forward nails, participate in product development and assist with education on behalf of the brand.
Bachik is one of the top nail artists at Hollywood's biggest red-carpet events, including the Oscars, Grammy Awards and Golden Globes thanks to his visually inventive, high fashion nail art designs. He beautifies the nails of Hollywood's most glamorous women including Jennifer Lopez, Selena Gomez, Kendall Jenner, Kim Kardashian, Heidi Klum, Victoria Beckham, Kerry Washington and Gwyneth Paltrow. His striking nail designs also make him a favorite of top publications and brands with his nail designs gracing the pages and campaigns of Vogue, Vanity Fair, Elle, Allure, InStyle, Chanel, Gucci, Versace and Armani, to name a few.
With more than 20 years of experience, Bachik has helped develop some of the most notable product innovations and application techniques in the industry. He has won more than 300 prestigious nail contests and is Nails Magazine #1 ranked competitor.
"We're incredibly excited to have Tom join the OPI team," says OPI cofounder and brand ambassador, Suzi Weiss-Fischmann. "Tom's work and clientele speak for themselves. He has an unbelievable roster of Tinseltown's hottest singers and actresses, and he clearly loves color and uses it in creative, fashionable and impactful ways that make his creations stand out."
About: OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI's heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades.
This story originally ran on American Salon.