OPI joined JAKKS Pacific, a leading designer and marketer of toys and consumer products, to collaborate on a new line of miWorld play environments, which includes a miniature OPI nail salon. miWorld encourages kids to build and design their own OPI nail salon for an interactive experience. Each OPI miWorld includes nail lacquer bottles and tools, product display, a manicure table and two chairs, a gel lamp and light, a spa chair for simulated pedicures, and an apron. “Girls can give and receive manicures and pedicures with tiny accessories, and then have their nails painted using the real product,” says Suzi Weiss-Fischmann, OPI cofounder and executive vice president. OPI also announced a custom mini nail lacquer pack featuring bestselling hues Need Sunglasses?, Do You Lilac It?, Princesses Rule!, and Funny Bunny to complement the play set. “The love for nail color is truly ageless,” says Weiss-Fischmann. “By partnering with JAKKS Pacific, girls have the opportunity to engage with one of their favorite brands and in one of their favorite activities in a new, authentic way. Whether girls see beloved family members going to the nail salon, or they’ve enjoyed the salon experience themselves, they can become both the nail technician and the customer through miWorld.” JAKKS Pacific will also launch the free miWorld DreamPlay app, which features patented iD recognition technology to bring miWorld play environments to life on iOS devices. Through the app, users can customize their miWorld avatar, shop at virtual miWorld stores, and take their virtual miWorld on the go.
For more information, visit www.opi.com.