After an eight-month rebranding process, OPIVU Cosmetics, a mineral product line developed by Susanna Stroberg, unveiled a new brand identity. Seeking to create a unique presence in the marketplace, the company produced a short film to tell its story of OPIVU, translated the website into Spanish and Portuguese to reach international customers, redesigned products for the holiday season, and redesigned the logo. “During the last eight months, we set out to develop a brand identity that reflects the OPIVU experience, our brand personality, and retail vision,” says creative director Vince Engel, who manages OPIVU Cosmetics brand transformation. “We have a better understanding of our brand today than when we first started.”