Performance Health Acquires Bon Vital'

Performance Health, manufacturer and marketer of branded rehabilitation and wellness products, announced its acquisition of Bon Vital’, manufacturer and marketer of topical products. “Bon Vital' is recognized for its broad offering and commitment to superior quality and performance,” says Marshall Dahneke, president and chief executive officer at Performance Health. “Its investments in innovation, education, and therapist-support programs have resulted in a very strong and loyal customer base, similar to what we have done with our Biofreeze, TheraBand, and Cramer brands. This common approach and combined commitment to the massage therapy and spa professions create a powerful partnership, enabling us to offer more than any other company—more innovation, education, practice building, and therapist support.” Additionally, Thomas Heidenberger, president of Bon Vital’, will continue in a leadership role within the Performance Health organization, partnering with Lynda Solien-Wolfe, vice president of massage and spa. “We are truly thrilled and excited to be part of Performance Health,” says Heidenberger. “Since our founding, we have worked hard to make Bon Vital' a brand leader in the massage therapy and spa industry. Combined with Performance Health, Bon Vital' will accelerate its advancement and growth both domestically and now internationally.” 

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