Performance Health Partners with NFL Star to Fight Opioid Abuse

Matthewennisphotography/ iStock/ Getty Images Plus

Performance Health, the makers of Biofreeze Pain Reliever and TheraBand exercise and recovery tools, has announced a new partnership with NFL pro and current New Orleans Saints quarterback Drew Brees.  Brees is partnering with the rehabilitation brand as part of the national “Safer Pain Relief” campaign, and is joined by a number of healthcare professionals including chiropractor Jay Greenstein, M.D., and physical therapist Kevin Wilk, M.D., who treated Brees after he sustained a career-threatening injury.

“We were excited to realize that we share core values and a common purpose with Drew and view him as the embodiment of our recipe for success – using professional care and the brands professionals trust to feel good again after injury, perform better than the year before and live a truly great life,” says Performance Health CEO Mike Orscheln.

The campaign initiative is to promote safe recovery and rehabilitation, speaking out against the dangers of misusing opioid pain relievers, and promoting healthier alternatives when possible, which is something Brees has personally dealt with when recovering from injury.

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

“I think the way to get away from opioids is to do it using healthy alternatives,” Brees says. “A huge part of me feeling great going into my 17th season has been the resources and mentorship of my physical therapists. They taught me how to rehab injuries safely and now I’ve got a routine that, once a week, no matter how my body is feeling, I use Biofreeze and TheraBand for preventative maintenance. I want to stay on top of things before they might ever become an issue.”

Suggested Articles

This year, the event is celebrating 22 years as the leading spa and wellness show in the southeast.

Watch Erin Lorow, national director of sales for Pevonia, as she explains the benefits of the Rapid-Restore duo.

Two industry legends—American Salon and the International Beauty Show—have joined forces to launch a platform unlike anything before seen in the beauty…