Specialty spa skincare brand Pevonia, world leader of natural botanical skincare, announced today that as of February 17, 2015, Philippe and Sylvie Hennessy have once again gained complete executive ownership of Pevonia International LLC. The Hennessys are the original founders of Pevonia, and were the previous sole owners of the company from its inception in 1991 until its sale to an equity partner in 2008. Now they are back in control and have ambitious plans to drive new global expansion of the brand and continued growth in existing markets. "Sylvie and I could not be more proud of the Pevonia brand and company we created 25 years ago this October," says Philippe Hennessy. "None of this would have ever been possible without the loyal support of thousands of skincare professionals around the world...they are the true heroes in Pevonia's success story. Going forward, Pevonia will be fully dedicated to enhancing the success of our valued spa partners in the professional sector, just as Sylvie and I had envisioned when Pevonia was born. With advanced skincare innovation that lives up to the quality ingredients and extraordinary results our customers have always loved, believed in, and expected from Pevonia, we are excited about the future."
History
Having been involved in the skincare industry for decades, Philippe and Sylvie Hennessy are recognized as global innovators of the modern spa industry. They identified an untapped market for serious, truly effective spa-quality skincare products and in-spa treatments. They were fueled by the inspiration of traditional and advanced European skincare therapies which centered on ancient healing waters and repairing ingredients to restore skin health. Both Philippe and Sylvie brought meaningful, significant research and legislation to the skincare industry and International Spa Associations that magnify and celebrate these skincare therapies. Proving themselves as both industry leaders and market innovators, the Hennessys founded Pevonia in 1991. The company enjoyed years of success and recognition in the spa industry, including more than 300 awards, and was looking to expand global distribution. The Hennessys chose to give up sole ownership and sell Pevonia in 2008 to facilitate brand expansion. As of this year, Pevonia maintains its leading role in the professional spa skincare market in the United States and is distributed in more than 100 countries worldwide.
Executive Team
Last month, with Pevonia's sales and brand perception trending toward growth, Philippe and Sylvie decided it was time once again to step in and lead. Philippe Hennessy remains the company's president and CEO, with Sylvie Hennessy as cofounder and executive vice president. They will continue to be supported by some of the leading business and marketing minds in personal care. Robert B. Livingston (CFO), Maritza Rodriguez (global VP of marketing & communications), Shawn Morgan (VP of US sales), Christian Jurist, M.D., AMS, FS (medical director of global education), Ronald Jean (International Business Development Director) as well as a very strong team of corporate managers, global distribution network, and account executives. This steadfast, powerhouse team will support the Hennessys' vision for global growth.
What's Next
With its renewed leadership team, Pevonia has cast its vision to grow into a truly global brand, offering its products worldwide. Pevonia continues to be a driving force in the professional spa skincare industry with availability in more than 100 countries. Says Philippe Hennessy, "Continued global expansion will include reaching as many of the more than 150 countries left to introduce to the Pevonia story and to the importance of natural spa quality skincare."