QVC has launched Beauty iQ network, which is a multiplatform beauty shopping experience created to engage beauty lovers everywhere. It is accessible through the Beauty iQ network, BeautyiQ.com, QVC.com, the QVC mobile app, and through social channels, including Facebook and Instagram. Beauty iQ went live in October and it is now viewable in more than 40 million homes in the U.S. Through this network, beauty lovers can enjoy beauty programming 24/7 with live shows five nights a week on Wednesday through Sunday. Beauty iQ is also expected to feature more than 50 well-known beauty brands, including Becca, Edward Bess, Givenchy, IT Cosmetics, Josie Maran, Nest, Peter Thomas Roth, Tarte, and Tatcha, and the experts behind them. This new shopping experience highlights how-to tutorials, tips, and experiences with products ranging from color cosmetics to fragrances and skincare. "QVC has always been a trailblazer, creating the world's most engaged shopping community that offers customers the combination of media, social, and retail as one," says CEO and president Mike George. "We have a 30-year history of discovering beauty brands and trends and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts, and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We've listened to our customers and fans, and we know beauty is intrinsic to their lives. So we're engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty."
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