Red Flower Hired Simon Marxer as Vice President of Business Development

Red Flower, a New York City-based luxury beauty and lifestyle brand, announced the appointment of Simon Marxer, who has been hired as vice president of business development. Marxer will be responsible for maintaining and expanding retail, hospitality, and spa opportunities for the company. “Simon brings a wealth of expertise in sales, business development, and the spa industry,” says Yael Alkalay, founder of Red Flower. “His proven and successful record of expansion and leadership as well as his deep understanding of health and wellness will help continue Red Flower’s growth in new ways.” He brings to more than 15 years of experience leading prestigious spa brands in the industry, including Canyon Ranch in Lenox (MA), Waldorf Astoria Spa, previously Golden Door, at The Boulders, A Waldorf Astoria Resort (Carefree, AZ), and most recently, Life in Balance Spa at Miraval Arizona Resort & Spa. “I am passionate about the building of connections and the creation of community,” says Marxer. “Red Flower inspires all those who experience its beauty, and connects them through a greater sense of wellbeing. I look forward to being a part of the company’s long-term growth strategy and to continue to build and develop Red Flower’s innovation in the luxury beauty market.”

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