Glad Lash Inc. has announced the results of the first-ever Professional Lash and Brow Artists' Industry Survey. Specifically focused on eyelash and brow artists, the survey was designed to ascertain the views, trends, and career goals of the global workforce. The study, an initiative of Glad Lash Inc. was sponsored by Glamcor. To get their detailed results over 450 participants were surveyed. Once the results were in it was discovered that the respondents are a highly motivated, trained, and satisfied group of professionals.
- According to the survey results, 80% are satisfied with their career choice and 89% of respondents have completed their training and are certified in their professions: 74% are licensed cosmetologists or estheticians.
- In terms of demographics, the survey indicated that 98% of the lash and brow artists are women, and 50% are ages 18-34. In addition, 25% of the artists have focused their expertise for six years or more on lashes or brows. Participants also said they are generally self- employed, working 20-30 hours per week on lash and brows, with 75% earning up to $50,000 per year.
- When it comes to services and pricing, nearly half of the artists said they charge between $62 and $120 for a full-set of lashes.
- Top services performed include classic single strand application (96%) and brow waxing (59%).
"Over the past 30 years that we have been in business, we have seen the beauty industry grow and evolve at a rapid rate," said Esther Bolkin, Director and Founder of Glad Lash, Inc. "As such, we feel this survey offers us key insights into our industry and helps us to ascertain where we can help our lash and brow artists continue to grow and build their businesses. What we are seeing is a group of highly motivated and talented professionals, who are making their way in the fast-paced world of beauty but may need guidance in the areas of client attraction and promotion."
The survey found that many of the challenges artists experience today include procuring new clients as well as offering competitive pricing. In addition, while 78% of the participants engage in social media to showcase their work, half do not have a business website to help promote their business. Bolkin points out that lash and brow artists have many professional resources and tools at their disposal including the GladGirl Artist Directory, online video training, and regular blog posts covering the salon industry, artist wellness, and much more to help brow and lash professionals expand and grow their businesses.
Check out the infographic below provided by Glad Lash Inc. to see even more enlightening survey results.
Glad Lash Inc. was founded in 1981, Glad Lash Inc. is an international manufacturer and distributer of professional eyelash and eyebrow extensions products. Glad Lash also specializes in the art of eyelash and brow extension application and training. Glad Lash offers a comprehensive product range including eyelash and brow extensions, extension kits, glue and remover, application and maintenance tools as well as after-care products, make-up, marketing materials, apparel and gift items.