Ryan Seacrest to Launch Men’s Skincare Line

Radio personality, television host, and producer Ryan Seacrest is teaming up with Beverly Hills dermatologist Harold Lancer, M.D. to launch a men’s skincare line later next year. The skincare line will feature original formulas designed to navigate the specific skincare needs of men today. The products will use the principles of the Lancer Method, which includes the antiaging process of a gentle skin resurfacing treatment that boosts natural cell turnover. “It’s no secret that guys are increasingly embracing the benefits and value of grooming, as well as openly talking about it,” says Seacrest. “I’ve always credited Dr. Lancer with my own efforts to maintain a youthful appearance, leveraging his skincare regimen.”

In his more than 30 years of practice, Lancer has seen an evolution in how men care for their skin. “There’s undoubtedly more of a consciousness within this demographic, and a clear shift to more diligent maintenance,” says Lancer. “Men are more discerning about their regular grooming habits and products. Realizing this and their specific skincare priorities, it became apparent we needed a targeted, effective line to address this category.”

Tracey Sameyah, CEO of Lancer Skincare, said the partnership between Lancer and Seacrest is unique. She says, “Backed by Dr. Lancer’s solid foundation as a world-renowned dermatologist, and Ryan’s incredible global reach, their vision for this emerging segment will be a game-changer for the men’s grooming industry.”


The most comprehensive and up-to-date information relating to the pandemic.

All the day's coronavirus-related news and additional stories for small businesses.