Sam Villa, also known as the hairdressers hairdresser, launched a new consumer website, www.samvilla.com, devoted to providing tips and looks clients can try at home. The site is also a resource stylists can utilize to grow their relationships, loyalty, and business by adding value to client services. “I’ve been telling stylists to check out the consumer website, learn a new look, create it on a client, and then share the link with the client so they can recreate the look at home, as well as get other styling tips and tricks,” says Villa, founding partner of Sam Villa and Redken education artistic director. The “How To” styling tutorials on the site feature step-by-step photos, videos, hair tips, and a hairstyle gallery that links to other areas of the website.
For more information, visit www.samvilla.com.