SpaFinder, Inc., the world's largest spa media and marketing company, today announced 'Deal Days', a major marketing event for the nation's spas that will take place March 8 to 14. During the one-week-only event, select spas across America will offer consumers spa treatments priced at $50, giving them an opportunity to experience the benefits of spa treatments — and introducing new customers to the top spas in their own communities.
Deal Days is the first spa event to promote the spa-wellness connection to consumers in every corner of the country from Savannah to Sacramento to Syracuse, unlike spa events that narrowly target major urban centers such as New York City and Los Angeles.
"Our goal is to be sure all spas, everywhere in the country benefit from Deal Days," said SpaFinder COO, Sallie Fraenkel. "This event is timed to give consumers an extraordinary incentive to discover how a spa can improve their wellbeing, and take a healthy, relaxing break from the stress of today's lifestyle." Fraenkel noted that Deal Days is also a 'Spa Madness' alternative to 'March Madness', the nickname for the NCAA basketball playoffs that begin the next week.
According to virtually all financial experts, 2009 was a historically challenging year for most businesses, including spas. However, economic forecasters concur that there is a flicker of light on the economic horizon. "SpaFinder's commitment is to drive incremental business to the American spa industry and bring prior customers back. We think Deal Days is the fun, coast-to-coast celebration of spa and wellness that America needs," said Fraenkel. In fact, we're predicting as wellness-oriented consumers march into spas on March 8th, business for the spas in our network will roar like a lion."
SpaFinder expects that at least 1,500 spas nationwide will participate in Deal Days, making it the largest spa event ever held.
Participating spas will offer seven days of $50 massages, facials, mani-pedis, and spa 'samplers', but can choose the exact type of treatment they will offer, giving spas the flexibility to highlight their own special offerings. The $50 price point was designed to encourage consumers to try new spa treatments, experiences and venues, a kind of 'spa tasting'.
SpaFinder will promote Deal Days through a nation-wide marketing campaign that includes television, radio, newspaper and magazines as well as promotions with major affiliate partners and an intensive social media campaign which will reach a new generation of spa-goers.
SpaFinder.com alone reaches millions of spa-goers through its award-winning website, email marketing campaigns, and Club Spa newsletters. The company's marketing department is also providing a complete marketing kit to participating spas, giving them turnkey tools to market Deal Days to their own community.
SpaFinder has over 5,500 spas in 77 countries in its global network. Participation in Deal Days is also available to qualified spas that are not partners in other SpaFinder marketing programs.
For more information, please contact: Betsy Isroelit, SVP Marketing & Communications, [email protected] — (cell) 213.300.0108.
About SpaFinder, Inc.
The world's largest spa media, marketing, and gifting company, SpaFinder, Inc., connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder's media properties include the award-winning http://www.spafinder.com, the Club Spa e-newsletter and blog, and the annual Global Spa and Wellness Directory. SpaFinder and its beauty gift division, Salon Wish, offer gift certificates and cards that are redeemable at a combined network of over 9,000 spas and salons and are available at more than 90,000 unique retail outlets in 77 countries. The company's technology division innovates new solutions that help spas build and streamline their businesses, including the popular SpaBooker online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in Manhattan.