Sunless, Inc Acquires Norvell Skin Solutions

Today, Sunless, Inc which is owned by The Riverside Company, has acquired Norvell Skin Solutions. “The acquisition of Norvell establishes Sunless, Inc as the undisputed international market leader in the sunless tanning segment of the beauty industry,” says Peter van Niekerk, CEO of Sunless, Inc. “The two businesses perfectly complement each other, as Norvell is the leader in professional-applied spray tanning systems and enjoys a strong position in skincare with the Dancing with the Stars by Norvell Sunless Collection, and Sunless, Inc. is a leader in automated spray tanning systems and premium self-tanning products under the VersaSpa and Mystic Tan brands.”

 Sunless, Inc., located in Macedonia, OH, was formed through the 2009 merger of Mystic Tan and VersaSpa and it serves roughly 2,000 salon owners who operate 4,500 locations. Its products offer innovative technology and unique spray tanning solutions. Norvell Skin Solutions was founded in 1983 in Alexandria, TN and is owned and operated by three generations of the Norvell Family. Norvell offers a complete sunless system designed to prepare and nourish the skin, so its clients not only experience beautiful tanning results, but also enjoy gorgeous, healthy skin.

Norvell and Sunless, Inc organizations will remain focused on supporting and serving their respective brands and customers while the businesses are integrated. Also, all customer contacts will remain as they were prior to the acquisition. “This has been our family’s life and work for 39 years,” says Rick Norvell, president of Norvell Skin Solutions. “We appreciate and have the utmost respect for the diehard loyalists of the Norvell brands who have put us on the map and helped us become the leaders we are today. We are very excited about the new opportunities and innovations this combined company will offer our customers. Sunless, Inc. and its principals are the only team I would entrust with the brand that bears our family name. They have given their firm commitment to continue the legacy of quality products, education, and customer service that customers and consumers have come to expect from Norvell.”



Suggested Articles

CbdMD, a consumer cannabidiol (CBD) company with brands including Paw CBD, announced the designation of October as National Pet CBD Month.

Dermatologists are the leading influencers for cosmetic procedures and skincare choices.

Unrealistic expectations of self-image driven by social media lead to disappointed clients.