Unilever is expanding into the skincare arena with the acquisition of top skincare brands, including British brand Ren Skincare. “We are delighted to be adding Ren to the Unilever portfolio of personal care brands,” says Vasiliki Petrou, senior vice president of Prestige Brands at Unilever. “It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio.” Ren Skincare is sold in 50 countries throughout specialty stores and pharmacies. “Unilever is a great company with great principles, it has a profound understanding of brands and global reach and it makes the perfect partner to help REN fulfill its future potential worldwide,” says Antony Buck, CEO of Ren Skincare. “We can’t wait to get started.”
Unilever also signed an agreement to acquire skincare brand Murad. Sold in more than 42 countries in spas, salons, department stores, and pharmacies, Murad products will be incorporated into Unilever’s Prestige division, which is exclusively dedicated to select distribution and premium personal care brands. “We’ve always looked for opportunities to reach more people with our message of Inclusive Health and to touch more lives with our targeted, high-performance products,” says founder Howard Murad. “With Unilever, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of Murad. There is a very bright path ahead and I am excited to work with Unilever to share our products with the world—together we can inspire every person that the Murad brand touches to live life beautifully.”
Following the Unilever’s acquisition of Los Angeles-based Kate Somerville Skincare, the company will also acquire professional skincare brand Dermalogica. Focused on skin health and relying on a combination of signature concepts, including face mapping skin analysis, skin bars, and microZone treatment, the brand will also be incorporated into Unilever’s Prestige division to help grow its personcal care portfolio. “Thirty years ago, we launched Dermalogica with a clear and determined mission—to bring respect and success to the professional skin therapist,” says founder and chief visionary Jane Wurwand. “This mission is as important to us now as it was the first day we started the company. We are extremely proud of our Tribe and all that has been achieved in elevating the industry standard. Raymond and I are excited to be working with Unilever, a company with a long-standing history in growing brands and championing philanthropic initiatives. This partnership will provide Dermalogica with the opportunities and resources to take the brand to even greater heights and help us continue our legacy in supporting the next generation of professional skin therapists and women entrepreneurs worldwide.”
For more information about Unilever and its brands, visit www.unilever.com.