World Travel Market Reveals 2014 Wellness Tourism Program

John Bevan, managing director at Spafinder Wellness 365World Travel Market (WTM), the leading global event for the travel industry, is launching its first comprehensive program to support the Wellness Tourism sector, which is growing nine percent annually, compared to the travel and tourism industry’s six percent. The WTM Wellness Tourism program, organized by Spafinder Wellness 365—in association with the Global Wellness Tourism Congress—will take place from Nov. 4 to 6. “I’m delighted to be able to announce Spafinder as our partner for this program, which will bring together some of the sector’s most senior executives and latest research and trends,” says Micaela Juarez, head of marketing and communications, World Travel Market. “The program will bring a new audience to World Travel Market, while also offering existing participants vital information to help grow their businesses.” Speakers for the program include leading executives and experts from the sector, who will share their insights. The first session on Nov. 4 will explore what Wellness Tourism is and will include findings from the latest research in the sector. The second session on Nov. 5 will focus on defining both Medical Tourism and Wellness Tourism. It will look at the opportunities in both sectors and how they can work together. The third session on Nov. 6 will surround how national and regional governments, as well as private sector businesses, have successfully integrated wellness tourism into their marketing campaigns. “I am excited by this opportunity to increase the exposure of the Wellness Tourism industry to the wider global travel industry at WTM,” says John Bevan, managing director at Spafinder Wellness 365. “The sector offers a wide range of opportunities for the travel and tourism industry to benefit from and World Travel Market—with more than 50,000 senior industry executives in attendance agreeing more than two billion euros in business deals, it is the perfect platform to help grow the sector further.”

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