OPI Launches New Website

OPI launched its new website www.opi.com to feature the latest products for nails, hands, feet, and skin, plus beauty and fashion trends, all in one user-friendly place. Features on the new site include My OPI, where visitors can keep track of their favorite products; Try-It-On Studio, where users can see how OPI nail lacquers look against their skintone; Lacquer Selector, which helps users choose the perfect shade by color or collection; How-To Videos, which feature quick and easy-to-follow tips; and Fashion Forecast, which highlights each season's newest fashion and beauty must-haves straight from the runways. Says Suzi Weiss-Fischmann, OPI executive vice president and artistic director, 'The new Opi.com gives visitors the chance to click into the latest nail and style trends, as well as explore OPI's vast portfolio of products.'