Naturopathica has welcomed Beth Stewart to its spa sales division as director of spa marketing and partnership strategy. The appointment marks Stewart’s return to Naturopathica, having previously served as vice president of sales and business development for the brand.
“We are thrilled to welcome Beth back to the company in a role that will thoroughly support our spa partners, many of which she knows intimately from her years with Naturopathica,” says Barbara Close, founder and CEO of Naturopathica. “Beth has passion for our mission, empathy for our heritage, and enthusiasm for our vision. We’re confident that she will help us to further grow and distinguish our reputation in the spa industry.”
Stewart brings with her more than 20 years of spa industry and hospitality experience, most recently having been the director of marketing and business development at Windham Mountain Resort and director of business development at Darphin Paris, an Estee Lauder company. In the new role, Stewart will partner with the senior vice president of spa sales, Barry McCaffery, to oversee business development strategies as well as the creation and implementation of B-to-B marketing strategies.
“I fell in love with Naturopathica in the ‘90s when I entered the spa industry as a massage therapist,” says Stewart. “The brand’s commitment to honest wellness education and innovation is unique, and the sensory experience of the product line is unforgettable.”
For more info on Naturopathica, visit www.naturopathica.com.