Specializing in brand storytelling, partnership creation, media relations, and more, Lauren Clifford Knudsen, senior vice president of J Public Relations (JPR), will share her many talents on March 6 at American Spa's Women in Wellness Leadership Conference with a session on "How to Sell Your Brand—and Yourself—Through Social Media Authenticity." Because Facebook and Instagram have become de rigueur in marketing these days, it's important people know how to leverage social media to help propel their businesses as well as their individual careers to new and unexpected places. Knudsen will provide tips and tricks for day to day management to help boost business. She will also discuss how to promote your authentic brand to ensure ongoing relevancy in a crowded space. Well-versed in the world of social media, Knudsen spearheaded the debut of J Public Relations' digital services from concept to launch, including business model development, staffing, strategy, and implementation of various social media campaigns. A strategic and creative thinker with a host of high-profile hospitality clients, she was also named to Public Relations Society of America-New York (PRSA-NY) 15 Under 35 list in 2016, which honors young leaders for their hard work and innovation. Knudsen, an in-demand travel and lifestyle expert, has helped build JPR from its infancy into a multi-million dollar boutique powerhouse with more than 50 full-time employees serving numerous clients from four global offices.
For more information or to register, check out American Spa's Women in Wellness Leadership Conference.