From the Pros: What's in Store for 2018

Top spa professionals share their 2018 goals with American Spa. // Photo credit: oatawa/iStock/Getty Images Plus

As the first month of 2018 draws to a close, the dust from the whirlwind holiday season has finally settled and we're able to start thinking clearly and looking ahead to the year in front of us. We decided to check in with the heads of our favorite spa brands to see what their 2018 goals are now that they've got one month under their belts. From spending more time with family to helping their business grow, we discovered what's to expect from these brands for the rest of 2018. Take a look: 

“My personal goal for 2018 is to spend more time with loved ones. My dad recently had a stroke and it reminded me how precious the time is that we are given to spend with our families. Living abroad, thousands of miles apart, makes it even more difficult and that much more important.”

–Boldijarre Koronczay, president, Eminence Organic Skin Care

"My personal goal for 2018 is to end the year more fit than when I began it. I want to be consistent with my yoga and walk five times a week. Professionally my goal is to be part of the growth of Biotone. I realize it is a team effort and I want to be a significant part of the team. I want the year to end out more exciting than where it began."

–Jean Shea, founder and president, Biontone

"In 2018 I will do my part to improve as many lives as I can by helping small business owners find prosperity and helping thousands of their customers achieve better health. I will give gratitude daily for my wife, my family, my health, and for all of the incredible people that I have in my life."

–Wallace Nelson, president, M'lis

"To wake up 30 minutes earlier every day so there is a little more time to do that little something more, like: sneak some cucumbers and kale from our growhouse to make fresh smoothies for our office team at the start of each month!"

–Shannon McLinden, president and founder, Farmhouse Fresh

Lydia Sarfati

"2018 is providing us with a multitude of opportunities for success with new products and technologies, new ways to grow our business, and new ways to reach our clients. The spa and salon landscape of the near future is poised to look radically different from just a decade ago. From Baby Boomers to Generations X, Y and Z, clients are increasingly craving instant gratification, time away from devices, one-of-a-kind experiences and customized treatments and merchandise. Therefore, my personal and professional goals for 2018 are to continue Repêchage’s growth in business while providing our clients and partners with innovative and advanced seaweed-based products and treatments, online tools, and brand education to create enormous success for their businesses as well.”

–Lydia Sarfati, CEO and founder, Repêchage Skincare


"Personally and professionally, I’m eager to draw attention to the importance of wellness in our lives. I recently attended the Global Wellness Summit and heard scientists, doctors and psychologists speak to the pillars of a well life. We know that if we’re happy about the way we look, it has a profound effect on us physically and mentally. Using products that promote healthy, beautiful skin isn’t trivial. I want to make sure that we offer products that work but also contribute to overall wellness. That’s a challenge, but I’m up for it."

–Jane Iredale, founder and president, Iredale Mineral Cosmetics, Ltd.

“For 2018, we are focused on continuing to develop and grow the expertise of our clients by building upon our advanced education programs and delivering them in a way that best meets the needs of today’s busy professionals. Since acne has become one of the most pervasive skin issues in the U.S., one key goal this year is to equip professionals with the knowledge and tools to treat it safely and effectively."

–Rhonda Allison, founder and CEO, Rhonda Allison Cosmeceuticals

"2018 is the year of the Dog in Chinese astrology and is associated with the Earth, which is quite symbolic since we just appointed a business development manager in Asia and we are focusing on building solid foundations throughout the globe to "ground" ourselves for significant and accelerated expansion in the next few years. We are going to expand our partnerships inside and outside the spa and wellness industries to elevate the treatment experience in multi-sensorial fashion and truly bring wellness to new realms. Innovation is our passion and with Gharieni, you can always expect the unexpected."

–Sammy Gharieni, founder and CEO, Gharieni Group

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