Q & A with Susanna DiSotto, director of marketing at Satin Smooth

Susanna DiSottoHow many years have you been involved in the spa/hospitality industry?

I have been involved in the industry for 20 Years. Like many industry veterans, I started by working in a family-owned salon while I furthered my education. Soon, I was working in sales and marketing with a small cosmetic company. It was then that I knew where I wanted to be in this industry.

What was the path that led you into the spa industry?

I am fortunate to be part of a visionary company like Conair Corporation. My team’s first project here was to change face and body waxing from a basic salon service to a luxurious and customizable spa treatment. From that experience, I gained exceptional support within and education about this industry. It was a natural next phase for Satin Smooth to add spa-quality skincare treatments.

What are the most challenging and rewarding parts of being in the spa industry?

The most challenging are successfully forecasting and analyzing trends. I want to make sure we are on the forefront of innovation and lead the industry.  The most rewarding is knowing my team has hit the mark with an idea for the next big thing.

What is your proudest accomplishment?

Developing professional products that are high-performance and bring success to the end user. Our products benefit the professional and help them build their business, and the consumer who enjoys the fabulous results Satin Smooth services provide. I am also most proud of my team, who encourage me to strive for greater things to come and provide me with the energy and inspiration to accomplish our goals.

What has surprised you most about working in the spa industry?

The kindness that seems to be woven into this network—people who respect each other and who truly seem to balance outer and inner beauty.  

Where do you think the industry is heading? 

I believe that the spa industry will grow steadily as people realize that it’s not just a trend but also a necessity to their lifestyle. Once upon a time spa services were considered luxury that you experienced once a year. Now, many people feel that a regular trip to the spa is where they can find solitude and rejuvenation or destress from their long workweek. They go there to balance and center with peace of mind. It will become a wellness priority—not an indulgence.

What’s your favorite skincare ingredient?

My favorite ingredient is vitamin C. It’s a wonderful ingredient that boosts cellular turnover while protecting and brightening the skin. It also provides excellent antioxidant benefits, which as we now know, is very important for health and beauty. I believe it should be a staple in every skin care product.

What positions have you worked in that you feel have been most influential to your career?

Working in my family business built my basic work ethic. I learned early how important every single job and person is—that no job is too little or too big and to do it with all your heart.

If you could work in any other profession in the world, what would you be?

I am particularly interested in product development. I am fascinated by what’s new and exciting in our industry—new ingredients, new technology, and new techniques. So, anywhere that might take me, I would be happy to go!

How would you sum up your personal philosophy?

If you can’t do it right, don’t do it at all.

How do you like to spend your time away from work?

Believe it or not, I really enjoy going to the spa for a relaxing massage, facial, or pedicure. I’m able to see how others work and appreciate all the products that are being used, while enjoying a relaxing treatment at the same time.

What are your three greatest priorities in life?

My family, son, and husband; my work is my passion; and my personal health and wellness.

What’s the best advice you’ve received?

Surround yourself with great people and you will always succeed.