Performance Health Announces Merger with Cramer Products

Performance Health, manufacturer and marketer of Thera-Band, Biofreeze, and Hygenic branded products, announced a merger with Cramer Products, a company supporting the athletic training (AT), sports medicine (SM), and team markets. “Combining Cramer Products with Performance Health provides benefit to both organizations, leveraging our complementary sales channels and go-to-market strategies,” says Marshall Dahneke, president and chief executive officer of Performance Health. “Each company will cross-promote and cross-sell the other’s product lines through their respective sales channels, taking advantage of each other’s market leadership and strong legacy brands.” The products purchased from Cramer will continue to be bought from Cramer and vice versa. Says Thomas K. Rogge, president and chief executive officer of Cramer Products, “Bringing our two companies together makes sense on multiple levels and it should favorably impact all of the professions and customers we serve. This merger joins two like-minded, value-based market leaders that support professionals through education, research, and innovative products. I look forward to enhancing the Performance Health brands in the AT, SM, and team markets while expanding the Cramer Products brands through Performance Health’s market-leading position in the chiropractic, physical therapy, occupational therapy, massage therapy, and podiatry professions.”