Beginning April 1, consumers nationwide can help restore the critically endangered Atlantic Forest in Brazil by purchasing a limited-edition Phytopolleine by Phyto. This 100 percent essential oil scalp treatment will be launched by renowned botanical hair care brand PHYTO and will support The Nature Conservancy's "Plant a Billion Trees" campaign. Available in more than 750 salons throughout the U.S., PHYTO will contribute $2.00 to The Nature Conservancy for reforestation efforts in the Atlantic Forest by planting and restoring two trees. Additionally, PHYTO's nationwide professional salon network will offer special in-salon treatment days to boost fundraising efforts throughout the remainder of 2012. Each treatment day will consist of complimentary hair and scalp analysis and hair and scalp treatments given by top PHYTO experts and stylists. To kick-off this initiative, PHYTO and The Nature Conservancy will host a fundraising cocktail party on Tuesday, April 17, at Phyto Universe, Phyto's flagship location in Manhattan. The spa, located at 715 Lexington Avenue, features a 3,000-square-foot wall of live plants encompassing the philosophy of both PHYTO and The Nature Conservancy. From 6-9 p.m., top NYC hair stylists will offer clients and consumers $20.00 blowouts, complimentary hair and scalp analysis, special discounts, and more. "Preserving nature's ecosystem and the plant world is at the heart of PHYTO's philosophy and now there is no better time for us to look forward and take action," says Raphael Yousri, president and CEO, Alès Group, USA.
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