This press release was provided by Netpulse. The Club Industry editorial staff was not involved in the creation of this content.
Netpulse, the #1 provider of branded club mobile apps, announced today that Planet Fitness is its newest customer. The official Planet Fitness app, built and powered by Netpulse, will enable the health club franchise to engage directly with its members on their mobile phones. The app will include features such as digital checkin, class schedules, push notifications and mobile member referrals.
“We believe that mobile can enhance our members’ interactions with our brand. It’s an important component of our strategy,” said Director of Digital Marketing Caitlin Brensinger. “We know that our members are digitally savvy, and Netpulse is going to help us develop a platform that will offer a robust experience with useful fitness features. Netpulse has proven to be innovative and flexible, which ensures that we can grow together.”
Planet Fitness is one of the largest and fastest growing franchisors and operators of fitness centers in the United States by number of members and locations, with a highly recognized national brand. The Company’s mission is to enhance people’s lives by providing a high quality fitness experience in a welcoming, non intimidating environment, which we call the Judgement Free Zone. Planet Fitness offers a differentiated fitness experience at an exceptional value proposition, designed to appeal to a broad population, including first time and occasional gym users. All Planet Fitness clubs have a community atmosphere place where you do not need to be fit before joining and where progress toward achieving fitness goals (big or small) is supported and applauded by staff and fellow members.
“It’s an exceptional opportunity to partner with an industry leader like Planet Fitness,” said Kelly Sweeney, vice president of sales at Netpulse. “The Netpulse mobile app aligns perfectly with their model of a hassle free, member focused club experience.”
Netpulse partners with thousands of clubs across the world, from individual locations to global chains. These clubs rely on the Netpulse mobile platform to strengthen engagement, increase revenue and enhance the member experience by integrating key technologies together in one club branded mobile app. The most successful clubs leverage their Netpulse mobile app to drive referrals, member participation in fitness challenges and personal training sales.
The app will be available later in the year for both iOS and Android platforms.
About Netpulse
Founded in 2001, Netpulse is the #1 provider of branded mobile apps for health clubs. With thousands of customers globally, Netpulse provides the fitness industry's most robust integrated digital platform for engaging members, driving revenue and enhancing the club experience. Leaders such as Planet Fitness, UFC Gym, Retro Fitness and Gold's Gym leverage Netpulse technology for their mobile offerings. Learn more at www.netpulse.com.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest growing franchisors and operators of fitness centers in the United States by number of members and locations, with a highly recognized national brand. The Company’s mission is to enhance people’s lives by providing a high quality fitness experience in a welcoming, non intimidating environment, which we call the Judgement Free Zone. Planet Fitness offers a differentiated fitness experience at an exceptional value proposition, designed to appeal to a broad population, including first time and occasional gym users. All Planet Fitness clubs have a community atmosphere place where you do not need to be fit before joining and where progress toward achieving fitness goals (big or small) is supported and applauded by staff and fellow members.
Planet Fitness has also been a national brand partner of NBC’s The Biggest Loser. For more information visit, www.PlanetFitness.com.