Pravana has taken a two-pronged approach to help those affected by Hurricane Sandy. First, the company provided a $3,000 cash donation to the Professional Beauty Association’s Disaster Relief Fund, which was established in 1955 to assist salons in rebuilding following the devastation of natural disaster. Over the course of five decades, the fund has been there for professionals in times of dire need. The company’s second effort was in the form of product donation through Intercoiffure’s Sandy Relief Project. It contributed packettes of shampoos and conditioners from its Hydrating, Keratin Fusion, Color Ensure, and Biojen 9 lines to storm victims.