24 Hour Fitness Initiates Collaboration; New Avenue With Les Mills On Demand For Digital Workouts

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July 9, 2020 – 24 Hour Fitness is collaborating with group fitness leader Les Mills to ramp up its digital fitness offering and provide members access to more than 1,000 world-class workouts via the company’s 24GO® app which already offers over 1,500 workouts for all fitness levels that members can do anywhere, anytime.

Having partnered with Les Mills on group fitness for over 10 years, 24 Hour Fitness can now offer an additional selection of digital workouts through the LES MILLS On Demand (LMOD) workout platform.

LMOD enables users to stream, cast or download over 1,000 world-leading workouts at home or on the go, including BODYPUMP™, BODYCOMBAT™, and BORN TO MOVE classes designed specifically for kids. The platform features the most popular Les Mills programs, presented by some of the world’s best instructors and supported by expert training guides.

Having provided a number of digital services to keep club members moving during lockdown – and a series of new workouts that Instructors could livestream to continue delivering classes – Les Mills is now working with club partners, including 24 Hour Fitness, to strengthen their digital offerings for both current and future members.  This LMOD library adds to the robust options of 24 Hour Fitness digital workouts through 24GO that include Les Mills favorite workout programs as expressed by 24 Hour Fitness club members.

“When we introduced 24GO, our personalized workout app, the digital fitness landscape was less mature.  As the market’s appetite for digital fitness developed—based on travel, limited time availability, and now COVID-19 stay at home orders, 24GO has exploded in popularity,” said Beth Smits, Vice President, Fitness Operations, 24 Hour Fitness. “We’re pleased to further our long term partnership with Les Mills by offering an enhanced selection of extremely popular workout options that are accessible both virtually and inside our physical club environment.”

Club operators have been rapidly scaling up their digital offerings amidst the COVID-19 outbreak and LMOD has been central to this effort. Les Mills U.S. CEO, Sean Turner, expects more clubs to follow the lead of 24 Hour Fitness and scale up their existing digital offering to complement their physical sites, providing members with a 360-degree fitness solution.

“The resilience and resourcefulness our sector has shown in helping the world to keep moving during lockdown has been truly inspiring, and we’ve been proud to play a part in supporting our club partners and Instructors with digital solutions to overcome lockdown,” says Turner. “With health now everyone’s top priority, there are huge opportunities for clubs to attract new members and emerge as a stronger and more vital cog in society than ever before. We believe gyms will always be the pinnacle of live fitness experiences and I’m sure everyone will crave the social experience of the gym community for workouts, as lockdowns are lifted. At the same time, the digital fitness boom presents big opportunities, particularly in helping to break down barriers to fitness for people you might not typically see in the gym – and that’s really exciting.”

For more information on how to become a LES MILLS On Demand Club Affiliate partner and scale up your club’s digital offering, visit https://www.lesmills.com/us/lmod-business-partnerships/

About 24 Hour Fitness

Celebrating over 35 years as an industry leader, 24 Hour Fitness helps transform lives every day through fitness. Conveniently located clubs, furnished with a wide variety of strength, cardio and functional training equipment, are the perfect environment for fitness professionals to deliver dynamic personal and group training programs. Group fitness rooms feature a popular array of live classes included with membership. A multitude of additional offerings engage and inspire every member to lead a full and healthy life both inside and outside of the club. 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in over 440 clubs nationwide. To learn more about us and to find the club nearest you, visit www.24hourfitness.com.

About Les Mills                                                                                                                   Les Mills is the global leader in group fitness, with 20 programs currently available in participating gyms and fitness facilities worldwide. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.

Founded in New Zealand in 1968 by four-time Olympian Les Mills, the company has grown over the past 52 years to become the world-leader group fitness. Les Mills workouts are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries and are available as live, virtual and immersive classes, as well as via the LES MILLS™ On Demand streaming platform.