Club Industry was not involved in the creation of this content.
JACKSONVILLE (May 17, 2023) – Basecamp Fitness, a hyper-condensed high-intensity interval training (HIIT) workout that packs 50 minutes of supercharged exercise into only 35, has announced today the doors are open to its second Florida studio, and first in the Jacksonville-area, at 465 State Rd 13, Suite 11, conveniently located off FL-13 across from Publix Supermarket. This new location is spearheaded by franchise owners Austin Wright of 8th Wonder Equity, and Bobby Hines and Josh Bailey of Wellness Acquisition group. Basecamp Fitness is owned by Self Esteem Brands – parent franchisor to Anytime Fitness, the largest fitness franchise. With a total of 60 franchise licenses already awarded to Basecamp Fitness since launching in 2013, the company shows no signs of slowing down.
The greater Jacksonville community is invited to the new location’s Grand Opening event on Wednesday, June 21 from 4:30 – 7:30 p.m. There will be a ribbon cutting ceremony promptly at 4:30 p.m. held by the Basecamp Fitness franchisees and team, along with members of the St. Johns County Chamber of Commerce, followed by delicious light bites and refreshing beverages, raffle prizes, branded merchandise, and more. In celebration of the grand opening, founding members will receive 20 percent off their monthly membership rate, which will remain in effect for as long as you maintain your membership level. This exclusive offer can only be redeemed through the end of June and will not be made available again.
“With the addition of our second studio in Florida, we’re excited to continue to expand our footprint and introduce Basecamp Fitness to the various communities throughout the Sunshine State,” said Ben Camper, President of Basecamp Fitness. “Austin, Bobby and Josh are experienced franchisees who bring so much value to our organization, and we know they will be successful as they continue to open additional locations in the future. Our workout is truly unmatched and has gained lifelong followers in each market we’ve entered, and now we can’t wait for the Fruit Cove community to see what Basecamp Fitness has to offer!”
Founded in 2013 by Zappos.com founder Nick Swinmurn, this emerging new fitness concept is a group workout scientifically proven to give members better exercise in minimal time. The Coach-led format rotates participants every 60-90 seconds between heart-pumping cardio on an air-bike and strength training exercises with an optional 10-minute cool-down available at the end of each workout, featuring a variety of core exercises.
Basecamp Fitness celebrates every member’s individual fitness goals and personal milestones. The culture of member shout outs and swag for milestones accomplished are part of the DNA. Members are encouraged to track their progress through Basecamp’s mobile app, allowing them to monitor their results and health data. Additionally, members can use the app to schedule classes and stay connected with the Basecamp community in real time.
“After opening our first Basecamp Fitness studio opened last month in Oviedo, we could not be more thrilled to build on the momentum from such a successful opening to welcome new members in Fruit Cove,” said Bobby Hines, co-franchisee of Basecamp Fitness Fruit Cove. “Our primary focus is on helping people of all ages and fitness levels achieve their health goals in a welcoming and motivating environment, and we're confident our new location will become a home where fitness, friends and family merge together. We look forward to meeting our new members in Fruit Cove!"
For more information about the new studio and membership packages, please call (904) 201-3302, email [email protected], or visit our website at Basecamp Fitness Fruit Cove. Follow Basecamp Fitness Fruit Cove on Facebook and Instagram for the latest news and trends.
About Basecamp Fitness
Basecamp Fitness is the all-in, high-intensity group workout that packs 50 minutes of supercharged calorie burn into just 35, making it the most efficient and effective workout on the market. Alternating between heart-thumping cardio on the air bike, to strength moves on the floor that will keep muscles guessing, the workout unites those who love to push hard, sweat hard and celebrate wins together. Additionally, an optional 10 minutes follows each workout and features a wide array of core exercises, which means participants benefit from intense cardio, strength training and abdominal training during every session. No other high intensity training experience, and no other workout period, will transform someone in a shorter amount of time. Members also get access to Basecamp’s proprietary app allowing them to conveniently monitor and validate their Basecamp workout, results and health data, schedule classes, and stay connected with their community all in real-time from one device. For more information on Basecamp Fitness, please visit www.basecampfitness.com/.