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Encinitas, Calif. (February 23, 2023) – Basecamp Fitness, a hyper-condensed high-intensity interval training (HIIT) workout that packs 50 minutes of supercharged exercise into only 35 minutes, has launched a month-long presale special for its studio opening at 111 North El Camino Real, suite A in Encinitas, California. Beginning February 15, founding members will receive the discount of 25 percent off their monthly membership rate, with the discount amount decreasing in the lead up to the grand opening. Offered to the first 100 members, discounts remain in effect for as long as you maintain your membership level and will not be made available again.
Based in Woodbury, MN, Basecamp Fitness is a member of the Self Esteem Brands’ family of best-in-class wellness brands including Anytime Fitness®, Waxing the City® and The Bar Method®. The brand has remained committed to bringing new studios to California since the launch of its franchise development program, and the Encinitas studio will expand its footprint to two additional locations in the area, slated to open later this year. The accelerated growth highlights how Basecamp’s unique HIIT workout strongly resonates with consumers in the Encinitas market.
“Basecamp Fitness is thrilled to continue our nationwide expansion in California, tapping into the vibrant Encinitas community. We are carrying over the momentum of a successful year, which has driven interest from franchisees across the country” said Ben Camper, Brand President, Basecamp Fitness. “Our passion for the fitness industry and our commitment to the franchisee experience has been central to our rapid growth, and we look forward to continuing to grow the brand as the year continues. It’s an exciting time for Basecamp Fitness business, our franchisees, and our members!”
Encinitas residents and those from nearby cities such as Carlsbad and La Jolla will enjoy a 35-minute workout session where participants rotate every 60 seconds between an air bike and strength training exercises. An optional 10-minute cool-down is also available at the end of each workout, including a variety of core exercises. No two workouts are the same, with each session developed by a national team and strength exercises featuring an ever-changing mashup of TRX, kettlebells, weights, medicine balls and body weight moves. Each workout is designed to tone, define and add mass to members’ muscle tissue.
To help motivate members to reach their fitness journey goals, Basecamp’s Encinitas staff will celebrate individual, and group wins accordingly, providing shout outs and swag for milestones accomplished. Members will also be encouraged to track their progress through Basecamp’s mobile app, allowing them to monitor their results and health data. Additionally, members can use the app to schedule classes and stay connected with the Basecamp community in real time.
Leading operations for the Encinitas studio, as well as two additional locations that will open later this year, is Dan Sussman of DDK, Inc. He is joined by his business partners, David Gieselman and Kawan Karadaghi, who began franchising with Anytime Fitness six years ago and bring more than 40 years of combined experience in the fitness space. This marks their first Basecamp Fitness location.
“I’ve worked in fitness for more than 20 years and have never come across a workout as effective as Basecamp Fitness. With 35-minute sessions, members can easily fit a regular cadence of workouts into their busy schedules and we’re eager to help community members reach their fitness goals,” said Dan Sussman, owner of the Encinitas studio. “Our sister studios in California have seen much success since opening so we look forward to expanding the brand’s presence and building on that momentum in Encinitas. We can’t wait to work hard, sweat hard and celebrate wins together with our new Basecamp members!”
Scheduled to begin classes in late April, the new Basecamp Fitness in Encinitas will be open for presale registration from 9 a.m. to 7 p.m. Monday through Thursday, and 9 a.m. to 3 p.m. on Friday through Sunday. With the presale offer, founding members can access unlimited workouts starting at $149.99 per month and eight workouts monthly starting at $129 per month. To join, please visit Basecamp Fitness Encinitas.
About Basecamp Fitness
Basecamp Fitness is the all-in, high-intensity group workout that packs 55 minutes of supercharged calorie burn into just 35. (*Based on a comparison of the Metabolic Equivalent (MET) for Basecamp Fitness HIIT classes versus published MET for generic HIIT classes.) Alternating between heart-thumping cardio on the air bike, to strength moves on the floor that will keep muscles guessing, the workout unites those who love to push hard, sweat hard and celebrate wins together. Additionally, an optional 10 minutes follows each workout and features a wide array of core exercises, which means participants benefit from intense cardio, strength training and abdominal training during every session. Members also get access to Basecamp’s proprietary app allowing them to conveniently monitor and validate their Basecamp workout, results and health data, schedule classes, and stay connected with their community all in real-time from one device. For more information on Basecamp Fitness, please visit https://www.basecampfitness.com/.