The Covery Eyes Scottsdale for Expansion

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Baton Rouge, LA- The Covery, a lifestyle optimization Wellness Spa brand committed to offering a diverse collection of non-invasive therapies that strengthen both the mind and the body, is looking to grow their reach and expand into the Scottsdale Area. The Covery works to help their clients reach balance in their lives by filling the gap between physical and mental recovery in the wellness industry. The brand has strategically chosen Scottsdale for their next development, and they’re searching for qualified multi-unit operators who are ready to tackle the thriving health and wellness landscape.

While the fitness industry continues to grow and embrace new trends like HIIT, Yoga, and Pilates, The Covery Wellness Spa recognizes that the recovery process after these types of workouts is just as important as the workout itself. As the brand continued to grow, they realized that this concept applies to more than just those complete physical workouts. The stresses of daily life can be enough to require people to put extra emphasis on their recovery and stress relieving practices. The Covery believes that everyday life can be a sport, and people should have the opportunity to recover with the same technologies traditional athletes do. For those who work in high stress fields, have multiple issues drawing their attention at home, or just need a little help dealing with the craziness of day-to-day life, mental and physical recovery is essential to wellbeing. With this in mind, The Covery wanted to expand what recovery and wellness could mean by offering services including aesthetics, wellness, and performance optimization.

“Our goal at The Covery Wellness Spa is simple,” said Edward Navan, Co-Founder and CVO of The Covery. “With multiple locations already open in Louisiana, Florida, and Alabama, we are excited to be bringing our restorative therapies to communities across the Scottsdale market. We strive to make people Age-Well, through bio optimization services that help reset our bodies back to healthy state; just like you can reboot a computers operating system, we can address the breakdowns of the body in a similar way.  The root cause of aging comes from inflammation and broken messaging within our bodies at a cellular level, and at The Covery Wellness, we address these issues through a series of instantly gratifying with long term results through our services. We are so excited to be able to offer our life changing services to more people, and aid them on their journeys to wellness.”

Bordering the beautiful Sonoran Desert at the Foothills of the world-famous Camelback Mountain, Scottsdale, Arizona is home to some of the nation’s best hiking, biking, and walking trails. Mix this abundance of outdoor activities with the year-round beautiful weather, and you’ll be left with a crowd of tired people in need of extra recovery efforts. This is why The Covery team deemed Scottsdale as the perfect next spot for their wellness and recovery brand.

“These days, the importance of quality recovery is often overlooked within the fitness industry and not really being addressed as an overall performance and life optimization service,” added Navan. “Being able to help our clients discover the benefits of caring for yourself and your overall wellbeing has been incredible. We strive to bring focus to the importance of overall health and what that can look like on an individual level. We are excited to find partners that have the same mentality, who are looking to help their community members reach their highest level of wellness.”

The Covery Wellness Spa currently has 7 locations open with another 8 locations in development, including integrations of The Covery Wellness into lifestyle resorts, high end spas, and attached to health and wellness concepts. The brand is looking for franchise partners across the United States with a goal of awarding 60 franchises by the end of 2022. As the brand begins its franchise expansion, it is actively seeking multi-unit franchise partners that are passionate about health and wellness and want to bring restorative therapies to new communities. The initial franchise fee is $39,500 for the first location.

For more information about The Covery franchise opportunity, please visit:

About the Covery

The Covery is a destination for IMMERSIVE Wellness. Our mission is to keep our members and communities healthy and productive through a variety of services for the Mind and Body. More than ever, Immunity and mental health are the key factors for a healthy lifestyle. At The Covery, we help you understand and formulate a plan to best boost your feelings of well-being and overall health. We believe that business and everyday life is a sport, and treating yourself to recovery is essential; because a healthy and rested mind and body will not only keep you in the game, it will keep you in the lead. For more information about The Covery please visit: