The Covery Looks to Build Upon a Successful 2022

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Baton Rouge, LA – The Covery, a boutique Wellness Spa brand offering a diverse collection of non-invasive therapies that work to strengthen both the mind and the body – is gearing up for a busy year after rounding out 2022 with more new locations and brand partnerships. The brand opened 4 new spas throughout 2022 in addition to signing 9 deals for new locations across 8 states. The brand has no plans to slow down their growth as they start development on 45 locations with the anticipation of opening at least 15 more locations in the new year.

“I am tremendously proud of the work that we have done and the growth that we have accomplished in 2022,” said Edward Navan, Co-Founder and CVO of The Covery. “We have welcomed incredible new franchisees into our brand that are committed to our mission of expanding what recovery and wellness can be on a personalized level and helped more communities live a more well-balanced life. We’re thrilled at our brand’s continued rapid growth as we look to open 15 new spas in 2023 and continue to expand nationally.”

Part of The Covery’s growth in 2022 were new partnerships cultivated. The Covery is set to open a spa location inside The Houstonian in February of 2023 to bring restorative wellness to the Houston community. The brand has also partnered with MUV Brands to offer The Covery exclusive rights to the Northwest Region of the United States for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon, and Montana.

The Covery has proven their commitment to their franchisees in helping them to reach their own individual business goals within the brand. With four new spas opened and nine more franchises sold in 2022, it was a successful year all around as each franchise is projected to have made between $900K to $1M per location. The brand is excited to continue to expand into new markets in 2023.

“2022 has been an incredible year for The Covery,” said Navan. “Our passionate leadership team is helping to guide our brand as well as our franchisees to greatness. We are excited to double down on our commitment to growth in the next year as we are continuously looking for dedicated franchisees to help carry out the mission of bringing mental and physical wellness to even more communities.”

The Covery started as an idea in early 2019 as a way to change with the fitness industry as it continually grows to embrace trends such as HIIT, Yoga, and Pilates programs. The Covery Wellness Spa recognized that recovering from these workouts was just as important as the actual workout itself. This concept quickly evolved from those who work out to everyone and the natural stresses in their daily lives. The Covery views everyday life as a sport, believing everyone should have the opportunity to recover just as athletes do. For those that own a business, or are managing others, or just dealing with the stresses of everyday life, mental and physical recovery is essential to performance. With this consideration, The Covery wanted to expand what recovery and wellness could be, including services ranging from aesthetics, wellness, and performance optimization.

About The Covery

The Covery is a destination for IMMERSIVE Wellness. Our mission is to keep our members and communities healthy and productive through a variety of services for the Mind and Body. More than ever, Immunity and mental health are the key factors for a healthy lifestyle. At The Covery, we help you understand and formulate a plan to best boost your feelings of well-being and overall health. We believe that business and everyday life is a sport, and treating yourself to recovery is essential; because a healthy and rested mind and body will not only keep you in the game, it will keep you in the lead. For more information about The Covery please visit: