The Covery Sets Sights on Dallas for Expansion

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Baton Rouge, LA – The Covery, a boutique Wellness Spa brand committed to offering a diverse collection of non-invasive therapies that strengthen both the mind and the body, is looking to continue its national growth by announcing expansion plans for Dallas. Helping people find balance in their health by filling the gap in the wellness industry when it comes to physical and mental recovery, the brand is specifically eyeing Dallas for development, searching for qualified multi-unit operators who are ready to tackle the thriving market.

The idea of The Covery started in early 2019, as the fitness industry continually grows to embrace trends such as HIIT, Yoga, and Pilates programs. The Covery Wellness Spa recognized that recovering from these workouts were just as important as the actual workout itself. This concept quickly leaped from those who work out, to everyone and the natural stresses in their daily lives. The Covery views everyday life as a sport, so people should have the opportunity to recover just as athletes do. For those that own a business, or are managing others, or just dealing with the stresses of everyday life, mental and physical recovery is essential to performance. With this consideration, The Covery wanted to expand what recovery and wellness could be, including services ranging from aesthetics, wellness, and performance optimization.

“The Covery Wellness Spa is disrupting the fitness and wellness space,” said Edward Navan, Co-Founder and CVO of The Covery. “We are thrilled to bring the opportunity to franchise with The Covery to Dallas as we continue our mission to help make wellness and restorative therapies accessible to communities across the country. The services offered by The Covery are truly life changing and we can’t wait to help even more people on their journeys to wellness.”

As Dallas continues to grow, the flourishing city is the perfect location to welcome this innovative wellness brand committed to helping local communities live more balanced and healthier lives. The Covery presents a unique opportunity for Dallas’ entrepreneurs who are not only looking to fulfill their business goals, but who also seek to improve the well-being of the communities they serve.  

"The importance of recovery is vastly overlooked in the fitness industry,” added Navan. “Helping people discover the benefits taking time to focus on yourself can have on wellness is incredible. The Covery fills the need for communities to be able to focus on the big picture of health and what that looks like on an individual level. We are ready to find partners that are looking to help community members achieve optimum wellness.”

The Covery Wellness Spa currently has three locations open and three additional locations in development. The brand is looking for franchise partners across the United States with a goal of awarding 60 licenses by the end of 2022. As the brand begins its franchise expansion, it is actively seeking multi-unit franchise partners that are passionate about health and wellness and want to bring restorative therapies to new communities. The initial franchise fee is $39,900 for the first location.

For more information about The Covery franchise opportunity, please visit: 

About the Covery

The Covery is a destination for IMMERSIVE Wellness. Our mission is to keep our members and communities healthy and productive through a variety of services for the Mind and Body. More than ever, Immunity and mental health are the key factors for a healthy lifestyle. At The Covery, we help you understand and formulate a plan to best boost your feelings of well-being and overall health. We believe that business and everyday life is a sport, and treating yourself to recovery is essential; because a healthy and rested mind and body will not only keep you in the game, it will keep you in the lead. For more information about The Covery please visit: