The Covery Wellness Spa and MUV Brands Partner to Bring Restorative Rejuvenation to More Communities

Club Industry was not involved in the creation of this content.

Baton Rouge, LA – The Covery, a lifestyle optimization Wellness Spa brand committed to offering a diverse collection of non-invasive therapies that strengthen both the mind and the body, has joined forces with MUV Brands. A collection of fitness-based brands including MUV Fitness, MUV Training and MUV Studio, have partnered with The Covery to introduce MUV Well, bringing thoughtful recovery practices to communities throughout the Northwest region of the country. The Covery works to help their clients reach balance in their lives by filling the gap between physical and mental recovery in the wellness industry. The Covery’s elite offerings are a perfect match to pair with MUV Brands health focused endeavors, bringing a well-rounded approach to wellness to a growing number of people.

As the franchise industry continues to grow and expand in the U.S., now is the perfect time for The Covery and MUV Brands to join forces. According to the International Franchise Association, franchise businesses employed nearly 8.5 million people in 2022 with the economic output being close to $827 billion. The duo recognizes that there is a need for their combined services in an industry that has seen substantial year-over-year growth with a positive economic outlook.

“MUV Brands exemplifies exactly what we are looking for in a partner and we’re eager to see where this journey takes us”, said Edward Navan, Co-Founder of The Covery. “The brand has continued to grow and expand to include all parts of the health and wellness industry. Partnering together is the logical next step for both The Covery and MUV Brands, bringing everyone an opportunity to focus on their physical and mental recovery as well as their fitness, offering a 360 approach to health and wellness.”

This deal offers The Covery exclusive rights to the Northwest Region of the United States for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. The agreement includes Washington State, Idaho, Oregon, and Montana. MUV Brands was founded in 2013 by Joel Tallman, after years of dreaming of creating a company in which owners and operators could both thrive and succeed. Created as a cooperative brain-trust where individuals could develop and implement best practices in all of their locations. With 13 locations dispersed throughout the NW, the brand has continued to thrive and grow, offering communities a superior fitness experience.

“I’m thrilled to have come to this agreement with The Covery”, said Joel Tallman CEO of MUV Brands. “After a lot of research into the recovery and rejuvenation industry and looking at multiple opportunities, we came away extremely impressed with the brand and the premium services they provide their customers. We are excited for the future and thrilled to grow together with The Covery.”

The Covery Wellness Spa currently has 5 locations open with another 23 locations in development, including integrations of The Covery Wellness into lifestyle resorts, high end spas, and attached to health and wellness concepts. The brand is looking for franchise partners across the United States with a goal of awarding 60 franchises by the end of 2022. As the brand begins its franchise expansion, it is actively seeking multi-unit franchise partners that are passionate about health and wellness and want to bring restorative therapies to new communities. The initial franchise fee is $39,500 for the first location.

For more information about The Covery franchise opportunity, please visit:

About The Covery

The Covery is a destination for IMMERSIVE Wellness. Our mission is to keep our members and communities healthy and productive through a variety of services for the Mind and Body. More than ever, Immunity and mental health are the key factors for a healthy lifestyle. At The Covery, we help you understand and formulate a plan to best boost your feelings of well-being and overall health. We believe that business and everyday life is a sport, and treating yourself to recovery is essential; because a healthy and rested mind and body will not only keep you in the game, it will keep you in the lead. For more information about The Covery please visit:

About MUV Brands

MUV Brands, based in Lynnwood, Washington, is an industry innovator and leader with multiple brands across 5 US states in fitness and wellness, including MUV Fitness, MUV Studio, and MUV Training. With a focus on strength, results, and community, the growing company invites everyone to "Join the MUVment!"