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TAMPA, FL., September 26, 2023 – CR Fitness, the leading franchisee of Crunch
Fitness, is proud to announce the promotion of Al Billiteri to the position of Vice
President of Corporate Sales. Al's journey to this key role reflects his resilience,
adaptability, and exceptional contributions to the organization.
Al Billiteri's tenure at Crunch Fitness began on May 12, 2012, when he joined as a
General Manager. Since then, his progression within the company has showcased his
dedication and leadership. His migration through various roles, including General
Manager, Area Manager, Regional Director, Senior Director of Corporate Sales, and
now VP of Corporate Sales, highlights his commitment to personal and professional
growth.
Following his college graduation, Al aspired to be a Firefighter EMT and completed his
training in 2007. However, that year, a nationwide economic crisis and a state-wide
hiring freeze, motivated Al to find a different career path. It was during this time that he
had the opportunity to explore the fitness industry and worked as a Sales Manager at
Lifestyle Family Fitness from 2006 to 2010. This is also where he met now CEO of CR
Fitness, Tony Scrimale. Al’s decision to transition into the fitness sector was driven by
a deep desire to make a positive difference in people's lives, and it's a decision he’s
never looked back on.
Al's leadership has had a profound impact on Crunch Fitness. Under his guidance, the
corporate sales department has witnessed remarkable growth, expanding by an
impressive 300% within a single year. This achievement reflects Al's innovative
approach, which includes a shift toward digital advertising, incorporating ads and
commercials on in-club television monitors as well as significant enhancements to the
Crunch Perks website. In addition, he has overseen the expansion of the corporate
sales team from four representatives to a strong team of ten over four states.
"Al Billiteri's journey from General Manager to Vice President of Corporate Sales is a
testament to his determined commitment and passion for our industry,” said Tony
Scrimale, CEO of CR Fitness. “We have no doubt that he will continue to be a driving
force behind our success."
Beyond his professional achievements, Al's personal story adds depth to his character.
A former collegiate football player, Al's background in sports instilled in him a sense of
discipline, teamwork, and determination. In his spare time, he indulges his love for
coaching youth tackle football and spending time with his three boys: Frank, John, and
Dominic.
As CR Fitness continues to grow and thrive under the leadership of visionaries like Al
Billiteri, the company reaffirms its commitment to delivering top-notch fitness
experiences to its members.
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About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas. A veteran management team leads it with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering at an affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level. It is well-positioned to take advantage of consumers' increasing focus on health and wellness.