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BOULDER, Colo. – August 1, 2023 – CrossFit announced the launch of The Official CrossFit Store, aligning with this week’s NOBULL CrossFit Games at the Alliant Energy Center in Madison, Wisconsin.
The Official CrossFit Store will offer many items available on-site in Madison, including all new men’s, women’s, and youth apparel, as well as accessories from CrossFit and official partners such as NOBULL, ROGUE, 2POOD, and Haven.
“The Official CrossFit Store will allow us to build deeper relationships across our entire community of affiliate owners, coaches, members, and fans with unique merchandise that can only be found at Store.CrossFit.com,” said Don Faul, CEO of CrossFit.
To celebrate the launch of the store and this year’s NOBULL CrossFit Games, shoppers can use the code “Welcome10” to receive 10% off their first order. CrossFit athletes all over the world can also unlock a 20% discount on a unique collection of CrossFit benchmark apparel when they log scores for benchmark workouts in the CrossFit Games App. These benchmark workouts include Helen, Grace, and the 5K run, all of which are tests that are being incorporated into the CrossFit Games programming in Madison this week.
The 2023 NOBULL CrossFit Games will feature individual and team competitions as well as 18 age groups and six adaptive divisions, bringing nearly 450 elite athletes from 42 countries to Madison for the championships of the global competition.
About CrossFit
In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most effective program for improving health and performance through nutrition and exercise. CrossFit is the world's leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 155 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.