This press release was provided by the Club Spa and Fitness Association. The Club Industry editorial staff was not involved in the creation of this content.
PONTE VEDRA BEACH, FLORIDA - The Club Spa and Fitness Association (CSFA) recently partnered with three new companies, Viora and Advanced Exercise/Life Fitness, as the organization continues to grow quickly.
Viora, a Sapphire-level sponsor, is the market leader in the development of technologically advanced aesthetic systems for aesthetic clinicians and physicians worldwide. Dedicated to the research and development of safe and effective solutions, Viora provides the highest standard of professional grade results and is established in more than 65 countries, with corporate headquarters located in the U.S., and additional subsidiaries and direct representation in North America, Asia and Europe.
“The beauty, health and wellness industry is evolving at a rapid pace,” said Andrea Trofimuk, General Manager, Viora. “We are pleased that the CSFA recognizes its members’ needs in partnering with Viora to offer the most advanced array of treatment offerings available. Our practice development support is ideal for the CSFA members; combined with Viora’s clinically-proven technology and treatments, CSFA members have access to a support model that is backed by tried and true methods for exceptional results, rapid return on investments, customer loyalty and retention.”
Advanced Exercise/Life Fitness is a partnership between two companies at the CSFA’s Platinum level. Advanced Exercise, headquartered in Littleton, CO, has been in operation since 1986, and has 30 Sales Consultants serving a 14-state territory, with fitness center designs at top clubs such as Royal Oaks Country Club, Arizona Country Club, Country Club of Leawood, Cordillera County Club, Castle Pines Country Club, Blessings Golf Club and Lincoln Country Club. Advanced Exercise is the largest distributor and Platinum Dealer of Life Fitness and Hammer Strength Commercial Products in the United States. Offering the most extensive line of cardio and strength-training fitness equipment, Life Fitness is the global leader selling the No. 1 brand of fitness equipment in health clubs and has become the brand standard for country clubs, multi-family, hospitality, high schools, colleges, corporate wellness centers and first responders.
“Our decades of experience in the country club market combined with our local reps understanding of their local communities is truly what sets us apart,” said Bruce Schlagel, Vice President of Sales, Advanced Exercise Equipment. “By taking our experience and consolidating it with products from the leading manufacturer in the world and partnerships with more than 30 other leading manufacturers, we’ve developed a recipe for the perfect fit. Entering into a partnership with CSFA has been a natural fit and we are excited to help spread the message about the value of a well-planned fitness center, and how country clubs can capitalize on keeping members in their clubs 12 months a year.”
With these new agreements, the CSFA includes more than 25 partnerships in all facets of the wellness industry.
“We are delighted that Viora, Advanced Exercise and Life Fitness have joined our organization as we continue a pattern of tremendous growth,” said Kevin Caldabaugh, the President of the CSFA and the Fitness Director at John’s Island Club in Vero Beach, FL. “As more people are looking to become physically fit, the CSFA’s breadth of partners displays the importance and demand both in the large-scale spa and fitness world and for personal usage.”
The Club Spa and Fitness Association was organized to assist private clubs as they invest in a larger fitness presence because of a membership demand among all demographics and the focus of healthy living in today’s society. Incorporating fitness facilities and programs into clubs’ primary offerings alongside golf, tennis, swimming and dining is becoming more commonplace.
To learn more about the Club Spa and Fitness Association, go to csfassociation.com.