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London, ON, April 28, 2022 - While low-cost gyms are relatively new to the Canadian fitness landscape, those that deliver good value at an affordable cost are well-positioned for growth as Canada recovers from the effects of the pandemic lockdowns. As more people look for low-risk, flexible fitness options, Fit4Less is poised to deliver the best experience to pandemic-weary consumers with 100+ clean, spacious and well-equipped locations across the country, as well as automated self-serve tools and 24/7 access.
With ongoing uncertainty across Canada around public health changes, economic conditions and more, low-cost gyms are a safe bet for people who want affordable, reliable access to fitness. Kathy Mackinnon, chief operating officer of Fit4Less, believes access to affordable gyms is essential as people look for ways to invest more in their health, especially after pandemic lockdowns.
“Increasingly, people are looking for flexibility and affordability as they come back to the gym. With convenient locations, contact-free access, lots of equipment, and a bright, spacious environment, Fit4Less delivers what members need right now to take care of their health after a tough couple of years,” said MacKinnon.
The Canadian fitness industry grew steadily from 2013 to 2019, and is expected to grow an additional 7% in 2022. Mackinnon believes Fit4Less fills an important niche in this growing market, and says the company has worked hard to evolve their offerings as interest in the chain has grown.
MacKinnon explained Fit4Less is uniquely positioned in the sweet spot of the low-cost gym space – with convenient, well-equipped locations in high-traffic areas across the country and an established base of members leading into the pandemic. The gym chain prides itself on evolving the low-cost gym model to deliver more equipment and amenities, like squat racks, functional training equipment, cardio machines, as well as clean, spacious, bright clubs to elevate the gym experience.
“I think people used to hear ‘budget-gym’ and assume that name would reflect on the quality of the gym. We’ve worked hard to evolve Fit4Less into something so much more than just a ‘budget-gym’, often providing amenities other gyms skip. We’re able to provide a top-tier gym experience at a fraction of the cost.”
Market analysts point to low-cost gyms as the growth engine of the health and fitness market. A 2021 study on budget-friendly gyms suggests gyms that are able to meet expectations and deliver high value at a low cost are likely the most attractive options for people trying to take control of their health.
This month, Fit4Less surpassed the 100-club mark with the opening of locations in Mississauga and downtown Toronto. Mackinnon says the company will continue to champion the low-cost model as they grow across Canada, with a goal of bringing affordable fitness options to as many communities as possible.
About Fit4Less: Fit4Less is GoodLife’s automated, low-cost, high-value gym brand with over 100 locations in Nova Scotia, New Brunswick, Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. Fit4Less clubs provide a no-frills environment, with access to cardio and weight equipment, hydro massage, massage chairs, tanning, and more. Fit4less.ca
Media Contact: Ann [email protected](519) 282-1811