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Berlin, 24th May, 2023 - foodspring, the European fitness brand which produces high-quality functional performance and nutrition supplements, has today announced its position as the Official Supplements and Sports Nutrition Sponsor of the 2023 NOBULL CrossFit Games European Semifinal Event.
foodspring products have already been hugely popular amongst the CrossFit community for several years, with each one functionally developed to reach individual fitness goals, in particular foodspring’s Whey, Clear Whey and Vegan Protein range, its Energy and Recover Aminos as well as its broad range of other supplements. Following the launch of the Affiliate Network Partnership in 2022, this investment reiterates foodspring desire to continue to serve the CrossFit community as a trusted nutritional partner.
foodspring will have a physical presence at the event, taking place at the Max-Schmeling-Halle in Berlin from 1st - 4th June, via a booth and specific recovery zone for athletes, as well as 9 of their athlete ambassadors competing over the weekend.
The partnership follows a successful activation at last year's London-based Semi-final, Strength in Depth, the concept of which has been developed by foodspring to accommodate the larger scale of this year’s event. A two-part foodspring booth will be located in the main partner area where best-selling products will be available to purchase, alongside a dedicated area where the foodspring team will be present to educate and answer any questions spectators have on their offerings. A giveaway and a sports challenge will also be organised for visitors and a hangout space will be arranged for foodspring athletes.
Margaux Venet, Brand Activation Manager at foodspring comments, “We are thrilled to be involved in the pinnacle event of the European CrossFit calendar once again, this time in our home city of Berlin. The event poses a fantastic opportunity to educate the CrossFit community and affiliate owners on foodspring and our products in how they can support everyone’s training journeys via the highest quality nutrition products.”
Rob Vartan, CrossFit’s VP of Global Partnerships comments, “foodspring is a mainstay of the CrossFit community in Europe, and we couldn’t be more excited to have them partner with us for one of our most impactful European CrossFit events in recent years in our sport.”
For more information on foodspring and foodspring products, visit www.foodspring.co.uk
For more information on the CrossFit Games Semifinals, visit www.games.crossfit.com/article/2023-nobull-crossfit-games-semifinals/open
About foodspring
foodspring is the brand for healthy, functional fitness food with great taste. With an international team of over 230 employees and a large development department, the Berlin-based company is Germany's fastest growing food start-up. The young company was founded in 2013 and is now active in Germany, Austria, France, Italy, Spain and the United Kingdom. In June 2019, Mars Inc. acquired a majority stake in foodspring. As a result, Mars Edge and the Berlin-based start-up plan to immediately create a joint global platform for targeted nutrition and the development of personalised nutrition offerings. www.foodspring.co.uk
About CrossFit
In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California into the world's most effective program for improving health and performance through nutrition and exercise. CrossFit is the world's leading provider of accredited performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be modified to welcome people of all ages and abilities and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 158 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.