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[New York, 26th August] - Today, Gympass, the world’s largest corporate wellbeing platform, has announced an exclusive partnership deal with SoulCycle, the leading lifestyle brand that redefines health and wellness through unique mind-body-soul experiences.The agreement will see Gympass provide access to all SoulCycle studios globally to its members with a premium plan. The partnership also sees Gympass become SoulCycle’s exclusive partner, becoming the only platform in the world to provide corporate access to SoulCycle.
SoulCycle and Gympass have worked together since 2019, with Gympass members checking in to SoulCycle studios over 100,000 times during that period, riding 4 times as often as other SoulCycle members, with almost all being new to Soulcycle when they first visited.
Massi Sardi, VP of Partnerships at Gympass, said: “We couldn’t be more excited about the new deal with SoulCycle, one of the best known brands in the fitness industry, helping us to create the most complete wellbeing platform. We already have a successful history together, and I have no doubt that the future will be an even greater success as we work together to make wellbeing universal.”
The exclusive partnership is a sign of Gympass’ ambitions as it emerges from the pandemic in a strong position, having added over 1,000 new clients, with corporate clients including Activision Blizzard, Dignity Health, SoFi and Etsy. Gympass also recently closed an investment round at a value of $2.2B, as corporate wellness programs look for holistic, flexible and equitable solutions for hybrid workplaces.
The partnership with SoulCycle further strengthens the portfolio of partners offered on the platform, covering live classes, virtual sessions with personal trainers, meditation, mindfulness, yoga, individual therapies, nutrition programs and even financial education.
About Gympass
Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feel good. We do this by reinventing wellbeing, making it universal, engaging and accessible. Worldwide companies rely on Gympass' unmatched variety, convenience, and flexibility to support their employees’ health and happiness. With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, weekly 1:1 therapy sessions, and hundreds of personal trainers, Gympass supports every wellbeing journey. We partner with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.
About SoulCycle
SoulCycle is the leading lifestyle brand that redefines health and wellness through unique mind-body-soul experiences. It was founded on a few simple ideas: That fitness could be a physical, musical and inspirational experience, and one that you look forward to. With one-of-a-kind class offerings, strong community, talented instructors and unparalleled hospitality, SoulCycle serves an important purpose: to move people to move the world. This experience of Mind Altering Fitness - the sense of mental release, clarity, and transformation - was the inspiration behind the latest brand campaign, which celebrates SoulCycle’s loyal rider community, in-studio, outside and at-home.
SoulCycle transformed boutique fitness with the launch of its signature indoor cycling class in New York City in 2006, and has since continued to innovate and grow for its community. There are currently studios across the U.S. and internationally in Canada and England. In addition to offering a transformative fitness experience, studios are popular retail destinations, featuring the brand’s proprietary apparel collections, Soul by SoulCycle and Yellow. In 2020, SoulCycle rolled out its highly anticipated at-home bike in partnership with Equinox Media, a first-of-its-kind fitness platform. Now, riders everywhere can harness the energy of the SoulCycle experience.