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Mat Fraser’s HWPO Training programming business launches new platform powered by Fitr Training to deliver world-class remote coaching services
NEWS// London, UK, 12th March 2022 - Fitr Training, the premium remote coaching software company announces together with HWPO Training, the online coaching business owned by five times CrossFit Games champion and Fittest Man on Earth, Mat Fraser, the launch of its new stand-alone platform. HWPO Training launched in 2021 and will from today manage the delivery of its hugely popular online coaching service via its own native platform powered by Fitr Training. This move further delivers on the long-term vision for HWPO Training as it establishes its role as the world’s leading training platform.
HWPO Training is the product of Mat’s many years of domination at the elite level of CrossFit, providing its customers with the distilled knowledge of Mat’s refined expertise and fire tested training methods. With the move to its own platform, utilising Fitr Training's unique proprietary software, HWPO Training assumes ownership of its ability to create a customised user experience that reflects the quality of the programming it delivers.
HWPO Training gains access to features via its new platform that will allow it to deliver a full suite of individual and group programmes, client messaging, leader boards, challenges and smart programme compliance features alongside an integrated payment and client onboarding system. Existing users will be able to seamlessly transfer to the new platform through their registration on the HWPO Training APP. New and renewing subscribers will be able to register at www.hwpotraining.com
Matt O’Keefe, CEO of HWPO comments “At HWPO we work everyday to provide the best coaching in the world. Our new platform, powered by Fitr Training, brings the customer experience to that same standard. Our priority is to deliver an unrivalled level of service, quality and experience for our customers. I am really excited about this evolution for our HWPO Community.”
Leon Cassidy, CEO and Founder of Fitr Training comments “Mat has the deserved reputation as the greatest CrossFitter of all time and the ability to access his knowledge through HWPO Training is unique. We are delighted to be able to support the team in the creation of the new platform and are thrilled to have Mat place his trust in us to deliver for him.”
Users of the new HWPO Training platform can choose from 5 different tracks:
HWPO Flagship ($40)
If you’re determined to unleash every ounce of strength and performance potential, the flagship program is for you. You’ll build the conditioning, strength, and skill foundations Mat credits with his success dominating the sport. And when the time is right you’ll put your foot to the floor and experience your hard work paying off.
HWPO 60 ($40)
If you’re tight for time but want to make every second of training count towards huge gains in strength, performance, and conditioning then HWPO60 is what you need. This is a condensed version of the flagship HWPO program which can fit into even the busiest of schedules.
HWPO PRO ($69)
For elite level competitors only. If you expect to qualify for quarterfinals, semi-finals, or the Games then this is the program you need. Expect to train 3 to 4 hours a day 6 days a week. HWPO PRO will follow the competitive season. The sign-up window is closed for the 2022 season.
HWPO Sweat ($40) New Program!
From start to finish, 45:00 of HARD WORK through a combination of amraps and emoms. Bodyweight & boot camp style fitness using minimal equipment like dumbbells, kettlebells, bands. Designed to build consistency in daily movement vs. progression in skills and techniques. SHOW UP & WORK HARD.
HWPO Classic ($20) New Program!
Workout styles included but not limited to couplets, triplets, amrap and chippers. A community-based daily workout. No progressions. Jump in, work hard. Intended to be a throwdown with friends.
To find out more and sign up to the new HWPO Training platform visit www.hwpotraining.com.
About HWPO:
HWPO Training is a fitness program and community made up of hard workers who roll up their sleeves, and get to work. Established in 2021 and based on the fundamentals of Mat Fraser’s training to become the 5x CrossFit Games Champion.
At HWPO Training, we’re grateful to have Mat Fraser’s personal mantra “hard work pays off” as our leading example. It’s what led to Mat’s dominant career in sport and it’s what drives our desire to be the best training platform. We constantly assess our strengths and weaknesses; we identify what we want to work on and we seek to find the answers from experts.
We’ve built a community of people who love to SHOW UP every day and put the WORK in. Working hard in the gym bleeds into our everyday lives. It’s how we SHOW UP at our jobs and for our families and friends. Our next evolution is the one we are most proud of. The same program you’ve come to know on a NEW platform; our own HWPO Training platform, powered by Fitr Training.
About Fitr Training:
Fitr Training is a global SaaS business established in 2019 and is disrupting the remote coaching and online programming space, providing a turnkey solution to create, sell, manage, and grow remote coaching businesses online for trainers, coaching brands, gyms, corporates, and physios.
Fitr Training is built from the ground up by industry veterans to uniquely provide a single, built for purpose platform, that puts technology to work like no other coaching software. Most coaches need to operate multiple different platforms for their remote business, whereas Fitr Training’s innovative services work seamlessly to handle everything in one place. Fitr Training removes cumbersome multi-channel operations, coaches spend less time managing back-office functions leaving more time for delivering and growing their businesses and making more money.
In 2020, Fitr Training grew its user base 1000% and in 2021 launched an oversubscribed fundraising round, Fitr Training is rapidly establishing itself as the go to platform for high performing scaling programming businesses.