Hyperice, a global wellness brand, announced a partnership with Pause Studio, a wellness recovery brand, to introduce the company’s technology to Pause clients across their nationwide portfolio of studios. This collaboration aims to enhance the Pause experience while amplifying the benefits one can receive at Pause by adding additional technology to optimize performance and recovery. In the move, Hyperice and Pause customers gain access to elevated physical locations to enjoy both new and existing wellness technologies.
The Normatec dynamic air compression therapy will be one of the tentpole new offerings from Pause, which will be coupled with other services, such as IV Therapy. Normatec is scientifically proven to help reduce swelling and inflammation1, increase circulation2 and speed up recovery time3. Additionally, percussive massage therapy will now be a service option by way of Hyperice’s award-winning Hypervolt line. Hypervolt devices are designed to help reduce muscle tension, increase blood flow, and maintain a user's range of motion. Now, Hyperice has enhanced the experience of percussive massage by combining the benefits with heat through the new Heated Head Attachment. Heating to 120 degrees Fahrenheit in just seconds, Heated Hypervolt treatment, available in Pause Studios private contrast therapy and infrared sauna suites, will allow Pause Clients to super-set their recovery with a double dose of treatments that release tension and increase circulation. Pause Studios offers one of the nation’s only private contrast suites, differentiating from like-minded studios.
This strategic partnership between Hyperice and Pause Studios comes as part of both companies' commitment to innovation, improving the well-being of their customers, and making these experiences accessible and equitable. By combining Hyperice's expertise in recovery technology with Pause Studios' dedication to providing premium, state-of-the-art proactive care services, both companies aim to enhance the recovery landscape and empower individuals to feel their best.
“As we begin to open Pause Studios across the U.S. in 2024, the in-studio activation with Hyperice will be a tremendous value proposition for our members and franchise partners. By combining Hyperice’s best-in-class products with Pause’s science-backed modalities, we are furthering our goal towards meeting the recovery needs of our customers on a daily basis,” said Pause CEO John Klein.
Founded in 2016 by Jeff Ono and John Klein, former Equinox executives, Pause Studio emerged with the mission of enabling individuals to “press pause” in their daily lives so they can proactively focus on improving their physical and mental health. The studios present an array of wellness treatments, such as floatation therapy, infrared saunas, cold plunges, LED light therapy, IV therapy, contrast therapy, cryotherapy, and more, now including Normatec compression therapy in partnership with Hyperice. These services are thoughtfully curated to synergize rest and recovery, creating a distinctive one-stop wellness experience, all conveniently available under one roof.
A visit to Pause Studio is "designed to mitigate stress, enhance creativity, improve focus, expedite physical recovery, elevate performance, bolster immunity, and alleviate anxiety. Whether you are an athlete, a busy professional, a parent, or simply seeking some well-deserved rest and relaxation, Pause Studio offers all the amenities necessary to nurture your mind and body."
1 Journal of Strength and Conditioning, 2015
2 PLOS One Medical Journal, 2017
3 Journal of Strength and Conditioning, 2014