Hyperice Team Up with Wings for Life World Run

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Hyperice will donate 10% of Wings for Life sales to spinal cord research and provide exclusive benefits and access to participants across all the Hyperice product range

London, April 27th 2022 – Hyperice, the global high-performance wellness brand, are teaming up with Wings for Life World Run on May 8th 2022. The Wings for Life Race will see thousands of people take part around the world simultaneously via the Red Bull app and at in-person flagship runs, with the goal being to run as far as you can before the Catcher Car overtakes you. Hyperice’s involvement in the worldwide event perfectly aligns with their values of helping everyone around the world move and live better.

Racers will receive 20% off all Hyperice product when signing up for the event and Hyperice will donate 10% of all purchases from those taking part in the event to Wings for Life’s fundraising cause: spinal cord research.

Hyperice will also be providing an exclusive pre- and post-run warm-up and recovery session through Hyperice’s free app. Runners will be have access to bespoke guides on how to use each product so they can feel their best before, during and after the race, which could see them running a considerable way, with last year’s top distance being 60.2km

Hypervolt – Hyperice’s patented percussion technology line working deep into the muscles to relieve stiffness and tension

Normatec - Dynamic air compression boots, promoting lymphatic drainage to recover like a pro

Vyper and Hypersphere – vibration technology to prep and prime to muscles ready for action

In addition to being able to run your own virtual race via the RedBull app, Wings for Life will be taking place at the following locations in the UK, starting at 12pm:

London – Battersea Park

Cambridge – Fort St George Pub @ Jesus Green

Sheffield – Sheffield Hallam University Sports Park

Motherwell – New College Lanarkshire

“We are thrilled to be teaming up with Red Bull and Wings for Life and be part of such a great cause. Our mission at Hyperice is to help everyone on Earth move better, live better and be better, which ultimately Wings for Life are trying to achieve. Our suite of innovative products are here to unlock the best version of everybody and will really make the difference to prime the body come race day.” – Michael Auer, Head of EMEA, Hyperice

“Hyperice’s new involvement in Wings for Life is a fantastic addition this year’s event which is all about bringing people together to find a cure for spinal cord injury by running for those who can’t. Movement is a true gift, something Hyperice also strongly resonates with as a brand which made this partnership work so well.” – Colin Jackson, Sports Director, Red Bull

To find out more about Hyperice, please visit hyperice.com/en-gb

To sign up for Wings For Life World Run and receive your link to receive 20% off Hyperice products, please visit: wingsforlifeworldrun.com

For more information contact Saskia Collins [email protected] // 07817330298

About Hyperice

Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit https://hyperice.com/en-GB/

About Wings for Life

Every eight hours someone in the UK sustains a spinal cord injury and most become wheelchair users as a result. Spinal cord injury affects people of all ages and backgrounds and is most commonly caused through road traffic accidents, falls, illness or sports. Spinal cord injury happens in a moment, but the impact lasts a lifetime. After an injury most people live through months if not years of rehabilitative therapy.

Wings for Life fund world class scientific research and clinical trials around the globe aimed at finding a cure for spinal cord injury. Their research focuses on how to minimise damage, stimulate repair and restore function after an injury to the spinal cord has been sustained. Scientists agree: injured neurons can regenerate. Wings for Life therefore believe that spinal cord injury will be curable one day.