New Location Offers a Non-Intimidating Judgment Free Zone®, Extremely Low Prices, State of the Art Equipment and More

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Richmond (Jan 4, 2022) – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., and home of the Judgement Free Zone®, today announced the grand opening of its new location in Mechanicsville, VA.

Planet Fitness Mechanicsville is located at 7297 Battle Hill Dr near Chick-fil-A and occupies 17,850 sq. feet of space. The new location boasts state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, and more.

‘We’re thrilled to bring another Planet Fitness Club to the Greater Richmond Region,” said Brandyn Lorenz, Vice President of Real Estate, Grand Fitness Partners, a franchise division of Planet Fitness. “Planet Fitness Mechanicsville is a multi-million-dollar investment with state of the art and first in class cardio and strength equipment in addition to Black Card® Spa amenities such as tanning, HydroMassage beds, massage chairs, and more. We expect to add additional clubs in 2023 and beyond as we strive to make these Richmond communities happier and healthier.’

As an introductory special, members can join in-club or online for $1 enrollment on the Classic membership ($10 a month), or $0 enrollment on the PF Black Card® now through January 12th. The PF Black Card® membership, which is $24.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,300+ Planet Fitness locations, as well as access to HydroMassage beds, chairs and tanning, among other benefits such as the brand-new Black Card® amenity, the Wellness Pod. The amenity is engineered to capitalize on the significant growth in the wellness, meditation, and mindfulness space, providing members with an opportunity to disconnect and recharge for 15 minutes with a unique, multisensory experience.

Members and non-members are invited to attend the Grand Opening Celebration at Planet Fitness Mechanicsville on March 9th from 4:00PM-6:00PM and take advantage of exciting perks and giveaways. The event will feature a ribbon cutting, chances to win exciting prizes like a FREE 1 Year PF Black Card® Membership, 20% off all merchandise, entertainment, contests, vendors and more!

For more information or to join online, please visit or follow us on Facebook ( and Twitter ( Planet Fitness Mechanicsville is located at 7297 Battle Hill Dr Mechanicsville, VA 23111.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2022, Planet Fitness had more than 16.6 million members and 2,353 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

About Grand Fitness Partners

Founded in 2010 by David Bidwell and Scott Linsky, Grand Fitness Partners is one of the fastest growing franchisees in the Planet Fitness system, and recently partnered with private equity firm, HGGC, in November 2021 to accelerate growth and expand the franchise’s footprint. Grand Fitness Partners has 66 locations across South Florida, Central California, and parts of New Jersey and Virginia. With a strategy centered on health & wellness, the franchise strives to achieve Planet Fitness’ mission to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment.

About HGGC

HGGC is a leading middle-market private equity firm with over $5.6 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its Advantaged Investing approach that enables the firm to source and acquire scalable businesses through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests. Since its inception in 2007, HGGC has completed more than 300 platform investments, add-on acquisitions, recapitalizations.