New Strategic Partnership: SCW Fitness Education & IHRSA

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The agenda for the future is to build out our value proposition as the leading voice in advocacy with key decision makers and influencers around the world. Our full-spectrum focus is to build partnerships and unify our industry." — Liz Clark, IHRSA President & CEO

DEERFIELD, IL—February 16, 2022—SCW Fitness Education, the leading provider of continuing education for fitness professionals, and IHRSA, the Global Health & Fitness Association, proudly announce an enhanced strategic partnership for 2022. 

The goal of this SCW-IHRSA relationship goes far beyond the expansion of educational workshops and lectures held at the seven Health & Fitness Business Summits conducted at the SCW MANIA Conventions. IHRSA is drawing heavily from the SCW community to grow their professional memberships while reaching and supporting smaller boutique studios, independent health clubs, and individual fitness professionals. This regional support is IHRSA’s way to reach more fitness professionals, unify our industry, and strengthen our businesses. The post-pandemic effort solidifies IHRSA’s national presence and influence by uniting our industry.

SCW’s powerful regional conferences are the perfect vehicle to reach deep into our fitness community, share best practices, and strengthen each other through education. The MANIA Conventions are in their 39th year servicing Washington, D.C., San Francisco (California), Orlando (Florida), Atlanta, Dallas, Chicago (Midwest), and Boston. As a one-stop-shop for education, fitness front-line workers participate in sessions on group exercise and personal training as well as strength, flexibility, cycle, yoga, barre, dance, boxing, aqua, and more.

Sara Kooperman, CEO of SCW Fitness Education, shared, “After 40 years of events, our instructors and trainers are all grown up! They are now the owners and managers of their own fitness facilities. They need regional support on effective sales strategies, programming options, and retention techniques along with branding and marketing protocols. They need to see the trends and experience the growth firsthand, so we offer the Health & Fitness Business Summit at each MANIA Convention. Presenters such as Liz Clark, Brent Darden, Bill McBride, Chris Stevenson, and others share valuable insights and converge at our events held at beautiful hotels, including Westins and Hyatts. We commend IHRSA for remembering their roots in the smaller facilities and engaging instructors and trainers in their efforts to reestablish our clubs and centers as essential businesses.”

SCW Fitness Education is similarly expanding their outreach with a greater presence at the upcoming IHRSA 41st International Convention & Trade Show in Miami Beach, FL, June 22-24. SCW is highlighting their new S.E.A.T. Fitness Program (Supported Exercise For Ageless Training) for older adults and WATERinMOTION Original, Platinum, and Strength programs for aquatic exercise along with their 40 unique Fitness & Wellness Certifications.

IHRSA recently appointed a new president & CEO, Liz Clark, who is working hard to unite our industry through greater community outreach and partnerships.

Clark said, “Opening up our IHRSA Membership to smaller studio facilities, independent clubs, personal trainers, and all fitness professionals creates a greater opportunity for our industry as a whole. The IHRSA Professional Membership provides a home for individuals and independent clubs with resources such as business strategy webinars, trend reports, current industry news, product and program discounts, and more. These groups and individuals deserve representation and a seat at the table. The agenda for the future is to build out our value proposition as the leading voice in advocacy with key decision makers and influencers around the world. Our full-spectrum focus is to build partnerships and unify our industry. Simply put, we are stronger together. SCW will help IHRSA reach deep into our regional communities and support all levels in our industry as we emerge from this challenging time.”

SCW Fitness has reached their milestone 40th anniversary as a professional fitness education company. Partnering with IHRSA for the Health & Fitness Business Summit at the SCW MANIA Conventions ensures that SCW and IHRSA will bring quality and affordable fitness education to the masses. A stronger bond between these two fitness industry giants guarantees wider outreach, support, and engagement to all levels of fitness professionals.

 About SCW Fitness Education

SCW Fitness Education has been in business for 40 years and is the largest provider of continuing education conferences in the world focusing on Group Fitness and Personal Training with an emphasis on Leadership and Management. The seven regional, MANIA Conferences are held in Washington D.C., California (San Francisco), Florida (Orlando), Atlanta, Dallas, Midwest (Chicago), and Boston annually. SCW reaches over 7,000 fitness professionals face-to-face, 70K via email, and another 300,000+ through virtual connections. MANIA Conventions offer 150+ sessions on all aspects of the fitness/wellness: HIIT, Functional Training, Active Aging, Strength, Cycle, Mind/Body, Barre, Dance, Aqua, Nutrition, Recovery and Exercise Science. The SCW Health & Fitness Business Summits are held at every MANIA and include 50+ business sessions focused exclusively on Sales, Retention, Marketing, and Media. SCW is unparalleled in its live, live-stream and online Certifications addressing over 40 topics involving fully automated courses that include evidenced-based videos, manuals, and exams. Having unified the fitness industry during the pandemic, SCW offered 13 live-stream 1, 2, and 3 day events over 18 months reaching tens of thousands of global participants.


IHRSA, the Global Health & Fitness Association, is a not-for-profit trade association representing the global fitness industry of over 200,000 health and fitness facilities and their suppliers. Founded in 1981, IHRSA maintains a leadership role in advancing physical activity, which is critical for peak health and to fight the battle against obesity and chronic lifestyle diseases.

As the world's leading authority on the commercial health and fitness club industry, IHRSA’s mission is to grow, promote, and protect the health and fitness industry, while providing its members with benefits and resources. IHRSA is the publisher of Club Business International, the leading monthly magazine for the global fitness industry. The IHRSA 41st International Convention & Trade Show will be hosted from June 22-24, 2022, in Miami Beach, FL. To learn more about obtaining a media pass, contact [email protected].