Planet Fitness Now Open in Goleta, CA

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California (June 20, 2022) – Planet Fitness, one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced the opening of its new location in Goleta, CA.

Planet Fitness Goleta is located at 7127 Hollister Ave in The Plaza, near retailers including Albertsons and Costco. The new 21,300 square-foot location boasts state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, and more.

“We’re excited to expand our presence in the Central California Coast, and Goleta marks our fifth club in this Region for our Franchise,” said Shannon Meyers, Vice President of Marketing, Grand Fitness Partners, a franchise division of Planet Fitness. “We’re also thrilled to invite the community to check out our High School Summer Pass program, which welcomes teens 14-19 to work out for free until August 31. We encourage everyone to take advantage of our limited-time grand opening membership offers as well.”

As an introductory special, members can join in-club or online for $1 enrollment on either the Classic membership ($10 a month), or the PF Black Card®, occurring now through July 31. The PF Black Card® membership, which is $24.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,200+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.

Members and non-members are invited to attend the Grand Opening Celebration at Planet Fitness Goleta on July 27th at 4:00PM and take advantage of exciting perks and giveaways. The event will feature a ribbon cutting with Mayor Perotte, chances to win exciting prizes like a FREE 1 Year PF Black Card® Membership, food trucks, entertainment, and a 30-Minute Circuit workout will be led by one PF Goleta’s awesome certified fitness trainers. Planet Fitness will also donate $500 to the Boys & Girls Club of Santa Barbara County at the event.

Planet Fitness’ top priority continues to be keeping its members and employees safe and is the first fitness brand to receive the WELL Health-Safety Rating for Facility Operations and Management by the International WELL Building Institute (IWBI). The rating recognizes Planet Fitness’ leadership in adopting the leading framework to ensure a safer and healthier environment for its employees and members across all of its more than 2,200 facilities.

Enhanced COVID-19 safety and sanitization protocols at its well-ventilated and spacious clubs include:

  • Touchless check-in via the free Planet Fitness App
  • A Crowd Meter on the Planet Fitness App that allows members to check club capacity in real-time before even leaving the house
  • Increased sanitization to continually clean and sanitize high-touch areas, with cleaning stations available for member use
  • Mask policies in accordance with local guidelines

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer through the PE@PF ® program.

For more information or to join online, please visit or follow us on Facebook ( and Twitter ( Planet Fitness Goleta is located at 7127 Hollister Ave Goleta, CA 93117

For more information or to sign up for High School Summer Pass and gain access to any of the more than 2,200 Planet Fitness locations nationwide, visit

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2022, Planet Fitness had more than 16.2 million members and 2,291 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

About Grand Fitness Partners

Founded in 2010 by David Bidwell and Scott Linsky, Grand Fitness Partners is one of the fastest growing franchisees in the Planet Fitness system, and recently partnered with private equity firm, HGGC, in November 2021 to accelerate growth and expand the franchise’s footprint. Grand Fitness Partners has 59 locations across South Florida, Central California, and parts of New Jersey and Virginia. With a strategy centered on health & wellness, the franchise strives to achieve Planet Fitness’ mission to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment.

About HGGC

HGGC is a leading middle-market private equity firm with over $5.6 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its Advantaged Investing approach that enables the firm to source and acquire scalable businesses through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests. Since its inception in 2007, HGGC has completed more than 300 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $41 billion. More information, including a complete list of current and former portfolio companies, is available at