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3 August, 2021] Myzone is delighted to announce Terry Woods as its new vice president of sales. A veteran of the fitness industry, Terry has the perfect skillset to implement positive change at a time when more eyes are on health, fitness and physical activity than ever before.
The appointment comes during a period of continued growth from Myzone amid a challenging climate. Building on its foundations of supporting gyms and operators around the world, the business needed someone who already understood the core values of Myzone over the long term.
“I am so excited with the opportunity to be here at Myzone,” explains Terry. “Over the past 10 years I have engaged with this company as a user, a partner and with many of their leadership team on customer collaboration.
“To have the opportunity to expand my experience with a company that has strong momentum, a solid leadership team and aligns with my personal values could not have come at a better time for me.”
Terry joins Myzone after decades of senior roles improving customer lives working for Star Trac (Unisen, Inc.) and, more recently, Core Health and Fitness. His experience as a leader and strategic thinker will complement an already stellar team who together will continue to make physical activity more fun and engaging for more people.
“After 28 years on the manufacturing side of the business, Terry has a well-earned reputation of being one of the best solutions-based sales executives in our industry,” explains Mike Leveque, Myzone CEO of Americas. “We look forward to adding his expertise in client success, sales operations and product management to an already solid leadership team looking after our partners in the Americas region of the Myzone business.
“Not only is Terry a natural culture fit with our company, his customer centric approach is perfectly aligned with the way that we have worked with our customers as we have built the company over the last 10 years.”
To contact Terry, email [email protected]
About Myzone
Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to feel good about exercise and work harder. Myzone uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app. Myzone creates personalised zones for each user, based on their maximum heart-rate, which means anyone can compete together on a level playing field.
Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behaviour change to make exercise habits stick. Myzone is used by 1.8 million people and already represented in over 7500 facilities in 84 countries.
The most accurate calorie cruncher on the market – the chest strap boasts a heart rate accuracy of 99.4% ECG and the wrist watch a 95% PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are supremely accurate and personal to individuals in your community.
It praises like a PT – Unlike other activity monitors Myzone rewards effort not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it creates a handicap for every user, based on their maximum heart-rate, which effectively means members can compete with anyone on a level playing field.
It’s a multiplayer game – Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leader board as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.
It’s Facebook for physical activity – Myzone has its own social media network. Use it to follow friends, analyse workouts, then ‘like’ or comment on their efforts to stay connected - whether you are competitive or love collecting those likes to keep you moving. Together we are stronger, with the unbeatable connected experience.