Upgrade Labs Looks to Chicago as Next Step in Expansion Plans

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SANTA MONICA, Calif.– With increasing consumer demand for AI driven integrated performance and wellness services, Upgrade Labs – the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – continues its national growth by offering franchise opportunities across Chicago.

With successful centers operating in California and British Columbia, in addition to territories sold in Austin, TX, Charlotte, NC, Nashville, TN, Boise, ID, and Salt Lake City, UT, Upgrade Labs looks to continue its expansion into the state of Illinois. The brand is looking to award franchise licenses in the state’s most populous city, Chicago.

Chicago is the 3rd largest city in the US with a population nearing three million people, making it a perfect place for the growing business to expand. Health and wellness is a major priority for many people living in the city, and with a self-proclaimed goal to make Chicago "The Healthiest City in the U.S." Upgrade Labs is set to assist the city reach these aspirations through their cutting-edge biohacking services.

“I created Upgrade Labs because you have a right to fill yourself with energy with enough time left over to do your work in the world,” said Asprey. “This is the technology that turned on my superpowers. Now everyone can access recovery technology that used to be locked away for astronauts, pro sports teams, billionaires and celebrities. Join me on this journey to Upgrade Humanity.”

Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. The brand helps its members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.

Each Upgrade location offers several innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“Upgrade Labs is a place where people go to take responsibility for their health and thrive,” said Jenna, a member of Upgrade Labs Victoria. “I became a member because I believe we grow better in a community. It’s a place where I can go to Upgrade not only my biology, but my community and connection as well.”

Recently, Upgrade Labs added Cryotherapy to its U.S. franchise model, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increases deep and REM sleep.

“The technologies we offer are traditionally looked at as inaccessible to those outside of the highest status, such as billionaires, celebrities, or professional athletes,” said Asprey. “This is one of the things we look to change with our brand. Our services are accessible to everyone, giving more people the opportunity to work on themselves in a unique and different way. Just like Bulletproof®, Upgrade Labs is another step in my plan to Upgrade Humanity."

Upgrade Labs is currently seeking additional single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.